The Da Lat City People's Committee in Lam Dong province has moved to officially launch the certified marks of "Da Lat Strawberry" and "Da Lat persimmon" for 26 organisations and individuals who are eligible to be granted the right to use the certified trademarks.

These trademarks can now be applied to products that are manufactured and traded with Da Lat and neighbouring districts.

The two certified marks are locally registered trademarks, that meet the criteria concerning certification and the quality region map.

The granting of the two trademarks aims to gradually improve the overall quality of products coming from the city, whilst protecting the brand, and creating a typical agricultural image for Da Lat. 

Indeed, this is seen as a necessary step due to the ambiguity of similar agricultural products of Chinese origin that have used the name for their products for many years.

The permission product using Japanese technology
are greatly favoured by domestic consumers

Nguyen Van Son, vice chairman of the Da Lat City People's Committee, says that the strawberry growing area throughout now Da Lat covers roughly 130 hectares, with an average output of 1,500 tonnes per year, while the persimmon planting area in Da Lat features 370 hectares with an annual output of 12,000 tonnes.

The two agricultural products are primarily consumed domestically, therefore, the official announcement relating to the brand certification is seen as an important step in promoting local economic development, Son notes. In addition, it is important to maintain the overall quality of local products whilst promoting their brands to the market.

Moreover, the local administration and professional departments must also step up to support businesses, co-operatives, and households in hybridising seeds and improving the quality of plant varieties, as well as the process of reserving and bringing products to the market in the near future, he notes.