In order to assist businesses in enhancing their export capabilities, accessing markets, promoting product marketing, and improving product quality and productivity for Small and Medium Enterprises (SMEs) in the spice, vegetable, and fruit industry in Vietnam, within the framework of the project "Enhancing export capacity for SMEs in the spice, vegetable, and fruit industry in Vietnam (SFV-Export)," sponsored by the European Union and co-implemented by Oxfam in Vietnam, the Vietnam Chamber of Commerce and Industry (VCCI), and the project "Enhancing productivity and product quality to help Vietnamese SMEs strengthen competitiveness and promote business linkages," VCCI will organize a training program on "Marketing and export strategy to the European market."

The training course will provide businesses with an overview of the European market for vegetables, fruits, and spices, effective marketing solutions in customer marketing, export product marketing, and marketing strategy planning. It will cover market research, customers for the vegetable, fruit, and spice industry, and channels and tools for export marketing to connect businesses with potential partners from the EU.

Date: December 20-21, 2023 (Morning from 8:30 am - 11:30 am; Afternoon from 1:30 pm - 4:30 pm)

Venue: Dai Nam Sai Gon Hotel Conference Hall, 5/11 Nguyen Sieu Street, Ben Nghe Ward, District 1, Ho Chi Minh City

Target participants: SMEs in the vegetable, fruit, and spice industries currently exporting or with a direction towards exporting to Europe; businesses, cooperatives supplying spices, fruits, and vegetables for export; relevant departments, boards, and industries.

Cost: Free of charge. Travel and accommodation expenses for participants from outside the province will be supported within the framework of the SFV-Export project.

Interested businesses are kindly requested to register before December 19, 2023, via the following link: https://forms.gle/3Z3PrWy5BYWUuEJA9

Due to the limited number of participants for the training course, the Organizing Committee will prioritize and send a confirmation email for participation to suitable businesses that register early.