With the impact of the Fourth Industrial Revolution and the challenges posed by the COVID-19 pandemic, businesses need to proactively boost digital transformation opportunities to become dependent.

That is the opinion of experts on solutions to help businesses and enterprises adapt to new circumstances, actively seize opportunities for successful digital transformation to move towards smart manufacturing and step by step towards the digital economy.

According to Mr. Tran Ngoc Liem - Deputy Director of VCCI Ho Chi Minh City, in Vietnam, digital transformation has taken place in almost all types of businesses and at different levels. Therefore, in the competition to keep and expand the market, businesses that do digital transformation quickly will take advantage and achieve many successes compared to traditional production and business.

According to Mr. Liem, in 2020, VCCI conducted a survey "The current situation of digital transformation in businesses in the context of the COVID-19 epidemic" with the participation of more than 400 businesses. The results show that the majority of Vietnamese enterprises have great expectations for the digital transformation process.

Mr. Tran Ngoc Liem – Vice Chairman of VCCI HCMC

In particular, according to survey data, up to 98% of businesses expect a change in production and business activities when implementing digital transformation, of which the largest is the ability to help reduce costs (accounting for the largest proportion). rate of more than 71%), helping businesses reduce paperwork (61.4%) and add added value to products, improve product and service quality (45.3%).

However, the reality shows that there is a clear difference between large enterprises and small and medium enterprises (SMEs). In which, large-scale enterprises convert faster and believe in the positive results of digital transformation more.

However, in addition, up to 90% of businesses surveyed said that digital transformation has not been successful.

Therefore, according to Mr. Liem, businesses need to actively seize opportunities for successful digital transformation and move towards smart production and step by step towards the digital economy. In the competition to keep and expand the market, businesses that do digital transformation quickly will take advantage and archive more success compared to traditional production and business.

Sharing from a practical perspective, Mr. Tom Peng - CEO of Mediastep Software Vietnam Co., Ltd. said that, in the context of the current pandemic, businesses need to boost digitally transform in order approach e-commerce. Because, digital applications and tools play an important role in supporting and promoting the digital transformation process of businesses, connecting and complementing each other between offline and online sales models, helping merchants sell quickly. business more sustainable development.

According to statistics as of June 2021, the total number of Facebook users in Vietnam is nearly 76 million, accounting for more than 70% of the national population. Behind Facebook is Zalo with nearly 60 million users. Therefore, this is a really potential source of customers those businesses need to target - Mr. Tom Peng shared.

Sharing the same opinion on solutions to promote e-commerce, Ms. Nguyen Thi My Xuan - Business Director of Gosell said that with 70% of consumers interested in reputable websites, 41% of consumers are interested in promotion. Therefore, in the current context, businesses need to build and develop multi-channel business models: online and offline.

In addition, promotional policies must be implemented synchronously across sales channels to attract and increase the rate of customers returning to their brand - Ms. Xuan shared.