Ikigai Vietnam Commercial Joint Stock Company and CP-Meiji, owned by Thai corporation Charoen Pokphand Foods, has signed a strategic partnership agreement to give Ikigai Vietnam the exclusive right to distribute Meiji’s dairy products (except milk powder) in the Vietnamese market.

Representatives of Ikigai Vietnam and CP-Meiji sign a strategic partnership
contract on July 28 – Photo: Thuy Dung

In the first phase, Ikigai Vietnam and CP-Meiji will launch their three core product categories comprising pasteurized milk, cup yoghurt and drinking yoghurt in seven flavors.

The products are 100% imported from Thailand and distributed to popular retail chains such as Vinmart, AEON mall and other premium retail stores.

Vietnam is the 7th country involved in CP-Meiji’s expansion in the overseas market. Both CP-Meiji and Ikigai expressed confidence in the potential of the Vietnamese market thanks to its rapid growth, infrastructure development and the buying power of consumers, especially in the premium category.

CP-Meiji Group is a joint venture between two globally known food corporations, CP and Meiji Japan, and has operated for more than 20 years, serving ASEAN consumers pasteurized dairy products.

Salilrut Pongpanite, managing director of CP-Meiji Thailand, said, “CP-Meiji and Ikigai Vietnam both see the potential of the Meiji dairy product in Vietnam, as the Vietnamese people’s awareness of health-related issues  and life quality are increasing each day.”

Nguyen Thu Giang, CEO of Ikigai Vietnam, said, “Over the past two years, Ikigai Vietnam has researched, analyzed and pursued the project of bringing Meiji’s pasteurized milk to Vietnam, as we wish to provide consumers with better quality and premium selections.”