The MoU marks a key milestone in the journey of building sustainable agriculture.

“Cooperation in the form of a PPP is an important strategy that creates new driving forces for the agricultural industry. I appreciate the participation of C.P. Vietnam in the PPP working group on livestock, especially the activities to support and enhance the capacity of farmers and other partners in the livestock value chain,” Minister of Agriculture and Rural Development Le Minh Hoan said.

“This is evidence that businesses play a pioneering role in promoting the sustainability of the agricultural sector,” he added.

Adirek Sripratak, vice chairman of C.P Group, said, “The group will try its best to achieve the best outcomes for all sides - the company, the country, and the people in a sustainable way.”

Montri Suwanposri, vice chairman of C.P. Vietnam, said, “Boosting sustainable agricultural development, raising value of the supply chains, and agricultural products, improving farmers' lives, reducing emissions, responding to climate change and challenges in agricultural production are no longer trends and have become the responsibility of all parties to realise specific goals.”

Under the witness of MARD and PSAV members, Pawalit Ua-Amornwanit, CEO of C.P. Vietnam, and Nguyen Do Anh Tuan, director general of the MARD’s International Cooperation Department, and a PSAV representative signed and exchanged the cooperation memorandum.

One of the highlights of the cooperation will be the promotion of OCOP items. With extensive experience in the agricultural sector and a wide distribution network, C.P. Group in collaboration with PSAV will develop human resources for rural areas through Thailand’s OTOP (One Tambon One Product) and Vietnam’s OCOP (One Commune One Product), and promote cooperation and trade exchange between the OTOP and OCOP programmes at national and regional levels.

C.P. Group will support pilot projects like establishing OCOP learning centres and markets combined with community tourism, especially promoting young members.

The two sides will jointly build and share initiatives, as well as organise communication on this PPP to promote the transformation of the food system towards transparency, responsibility, and sustainability.

The combination of experience, resources, and vision of both sides will help solve challenges in agriculture and improve people's lives for a sustainable agricultural ecosystem, benefiting both producers and consumers.

The PSAV under the MARD includes members of the PPP working groups and voluntarily work by stakeholders to support sustainable agricultural development in Vietnam.