VCCI

The brand of a business is an important intangible asset.

"We understand the importance of branding in today's world. Nowadays, consumers primarily rely on brands. A company's brand is a valuable intangible asset for the business. A strong brand brings many benefits to the company, such as easier and broader market access, and it creates opportunities to penetrate and dominate the market for strong brands. Products with well-known brands can be sold at higher prices compared to similar products with unfamiliar brands," shared VCCI Vice Chairman Hoang Quang Phong with a reporter from Nhan Dan newspaper regarding the role of branding for businesses. As a national organization representing the business community and entrepreneurs, VCCI is striving to promote the development of entrepreneurs and businesses that meet the demands of a developed, civilized, and modern nation, contributing to the creation of national brands of international caliber.

Fri, Sep 06, 2024, 07:51:00