The event is jointly organised by the Central Coordinating Office for New-style Rural Area Development and the Ha Noi coordinating office under the municipal Department of Agriculture and Environment. It serves as a major national platform to showcase achievements and chart future directions for OCOP development.

Speaking at the opening ceremony, Minister of Agriculture and Environment Tran Duc Thang said the festival is not merely an exhibition of more than 18,000 OCOP products nationwide, but also a gathering of confidence, aspiration, and pride from nearly 10,000 enterprises, cooperatives and production households across the country.

Each OCOP product, he noted, tells the story of a land, a community, and a persistent journey of “doing things honestly, responsibly, and thoroughly.” These stories reflect the creativity and determination of farmers, cooperatives, and small- and medium-sized enterprises that have started businesses based on local resources and cultural values. They also demonstrate the enduring spirit of Vietnamese farmers in a new era.

With its theme "Viet Nam's OCOP – Convergence and Spillover", the festival functions as a space to bring together regional OCOP excellence, a forum connecting OCOP stakeholders with distributors, investors, experts and consumers, and a platform to spread pride in indigenous culture, local knowledge, and the aspiration for legitimate prosperity.

Thang stressed that Viet Nam's OCOP stakeholders are shifting from product-making to brand-building, from selling what is available to meeting market demand, and from extensive growth to deeper and more sustainable development.

He said the ministry will continue to accompany OCOP stakeholders through policy refinement, bottleneck removal and a more enabling environment, adhering to the principle that the State will not replace businesses but will work alongside them effectively.

Vice Chairman of the Ha Noi People’s Committee Nguyen Manh Quyen highlighted the capital’s leading role in the OCOP programme, with 3,463 products rated three stars or higher. This achievement has positioned Ha Noi as a hub of quintessence and a strategic gateway through which OCOP products are brought to global markets.

He said the capital will focus on green and digital transformation linked with sustainable development, with OCOP serving as a nucleus for reshaping agricultural, rural, cultural and tourism development strategies.

According to Chief of the Central Coordinating Office for New-style Rural Area Development Nguyen Truong Son, 60.7% of OCOP stakeholders with three-star ratings or higher have recorded average annual revenue growth of 17.6%, forming a multi-value rural economic ecosystem. OCOP products are now exported to more than 60 countries, affirming Viet Nam’s agricultural brand.

At the opening ceremony, organisers honoured 22 outstanding OCOP stakeholders.

Running from December 20 to 23, the festival features a 300-metre-long oil painting depicting “Viet Nam – Land and People”, an OCOP livestream commerce day on TikTok Shop, culinary galas, artisan exchanges, and a wide range of cultural and artistic activities.

Launched in 2019, the OCOP programme has transformed diverse local resources and Vietnamese people's industriousness and creativity into sustainable competitive advantages. As many as 18,243 OCOP products nationwide have been rated three stars or higher so far, according to the Ministry of Agriculture and Environment.