According to CEO Hoàng Lan of Hòa Bình Group, "We are ready with a long-term strategic vision, committed to growing the MICE industry in Vietnam, and poised to compete with top regional countries like Thailand and Singapore."

16 Years of Growth

Throughout its development, Hòa Bình Group (the MICE leader) has collaborated with over 3,000 partners and served thousands of domestic and international clients. These partners include major organizations such as the UNDP, World Bank, and various governmental and non-governmental agencies. In 2023, the company reached a major milestone, successfully organizing a series of large-scale events ranging from international conferences to cultural exchange festivals.

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One of the standout events was the WCO 2023 Technology Conference and Exhibition, which brought together more than 1,200 delegates from 95 customs authorities and international businesses. This event not only showcased Hòa Bình Group's organizational capabilities but also positioned Vietnam’s MICE industry on the global stage. Additionally, the AMRI 16 Conference in Da Nang, with the theme “Communication: From Information to Knowledge,” was another significant event that further highlighted the rapid growth of the MICE sector in Vietnam.

Supporting major events such as Thai Binh Homecoming Day, MICE trip of Sun Pharma, etc

Cultural events also played a key role in Hòa Bình Group's success. Major productions such as the K-pop concert Seen Festival and Hòa Bình Coming Day have cemented the company’s reputation in event management. Particularly, Hòa Bình Coming Day, a Vietnam-South Korea cultural exchange event that attracted 40,000-50,000 attendees, received praise from Korean media outlets like Korea Times and Korea Herald for its top-tier logistics, organization, and security.

More recently, Hòa Bình Group made headlines by supplying event equipment for 16 MICE events hosted for Indian conglomerate Sun Pharma. A Sun Pharma representative remarked, "Vietnamese businesses are not only capable of organizing large-scale events but also provide comprehensive, professional solutions for global audiences."

Reaching Beyond Borders

Looking ahead, Vietnam’s MICE market continues to develop, and Hòa Bình Group’s 2023 achievements have laid a solid foundation for future expansion. CEO Hoàng Lan shared that between 2023 and 2035, the company aims to be among the top 10 MICE companies in Southeast Asia and the top 50 in Asia. To achieve these ambitious goals, the company plans to maintain its current standards while executing a comprehensive strategy to enhance service quality and scale its operations.

A wel-trained team of about 300 young employees

A critical part of this strategy involves investing in cutting-edge technology and developing a highly skilled workforce. Hòa Bình Group has already adopted advanced solutions such as artificial intelligence (AI), big data, and virtual reality (VR) to create personalized and immersive event experiences tailored to client needs. These technologies not only enhance interaction but also create deeper, more memorable experiences for participants.

Beyond technology, Hòa Bình Group is deeply committed to workforce development. The company focuses on comprehensive training in event management, customer service, and leadership skills. To compete globally, the team must be culturally aware, familiar with multinational business practices, fluent in foreign languages, and capable of meeting the high demands of international clients. CEO Hoàng Lan emphasized, "We believe service excellence comes from people. Investing in human resources is the key to constantly improving quality and establishing our brand."

Hòa Bình Group (https://hoabinh-group.com/) is also expanding its international partnerships. The company plans to extend its MICE ecosystem across Southeast Asia, establishing offices in key MICE markets like Bangkok, Singapore, and Kuala Lumpur. By building connections with global partners and expanding its client network, Hòa Bình Group is setting the stage for long-term growth.

Simultaneously, the company is expanding and integrating its existing services. Subsidiaries like Hòa Bình Events, Hòa Bình Tourist, and Hòa Bình Booking will offer comprehensive packages that include event organization and logistics management for large groups. This integrated approach helps optimize costs and time while delivering an elevated experience for clients.

To realize its goal of global expansion, Hòa Bình Group is focusing on a global marketing strategy. The company plans to promote Vietnam’s MICE image through international conferences and forums, while actively participating in key events like IMEX, IT&CMA, and AIME to strengthen partnerships and affirm its competitive edge on the global stage.

With a long-term vision and clear strategy, Hòa Bình Group is committed to continuous innovation and creativity to achieve global recognition. CEO Hoàng Lan affirmed, "We will keep improving and evolving to bring Vietnam's MICE industry to the international level, making Hòa Bình Group the top choice for global events."