A corner of the project in Quy Nhon Ward, Gia Lai Province. (Photo: Tan Thanh)

These impressive figures not only reflect Gia Lai’s inherent advantages in land resources, agriculture, renewable energy and tourism, but also demonstrate the province’s strong determination to pursue reform by building an open, enabling investment environment and fostering close partnership with the business community.

Potential and strengths attracting major investors

On the investment map of Vietnam’s Central and Central Highlands regions, Gia Lai is gradually emerging as a promising investment destination thanks to its strategic geographical location, abundant land resources for development and substantial potential across agriculture, industry, renewable energy and tourism.

These advantages are gradually being translated into tangible appeal for investment inflows. According to the Gia Lai Department of Finance, by mid-June 2026, the province had attracted 161 investment projects, fulfilling nearly 95% of its annual target. Total registered investment capital exceeded VND 163 trillion, representing an exceptional increase compared with 2025 in terms of both the number of projects and the scale of investment.

Gia Lai’s investment landscape is becoming increasingly diversified. Industry continues to play the role of the key growth driver, accounting for 43 projects with a total registered investment of VND 107.92345 trillion. Agriculture, forestry and fisheries attracted 36 projects with total registered capital of VND 4.71836 trillion. The construction and infrastructure sector recorded 14 projects with a combined investment of VND 8.40102 trillion, while trade, services and tourism attracted 12 projects with total registered capital of VND 3.67774 trillion. Positive developments have also been recorded in the real estate, information technology and logistics sectors, demonstrating the province’s considerable room for further development.

In addition to its natural advantages, Gia Lai is creating new appeal through a transformation in its governance mindset, shifting from a management-oriented approach to a service-oriented one, placing people and businesses at the centre of governance, and striving to build an enabling administration that accompanies and supports investors.

Creating new growth drivers

The attractiveness of Gia Lai’s investment environment was clearly demonstrated at the Gia Lai Investment Promotion Conference 2026, held in March as part of the Opening Week of the National Tourism Year – Gia Lai 2026. The event attracted around 800 domestic and foreign enterprises, international organisations and business associations.

At the conference, the provincial authorities presented investment policy approval decisions, investment registration certificates and investment cooperation memoranda for 273 projects with a combined registered value of nearly VND 850 trillion. Of these, 144 projects were granted investment policy approval decisions with total registered capital of more than VND 228.736 trillion, while 129 projects were covered by investment cooperation memoranda with an estimated total investment of over VND 606.120 trillion.

These figures reflect the growing confidence of the business community in Gia Lai’s investment environment. A number of major corporations have chosen the province as the destination for large-scale investment projects. VinEnergo has proposed a renewable energy project with a total investment of approximately VND 210 trillion. FLC Group is studying tourism and logistics projects with total investment estimated at around VND 150 trillion, while Sun Group has expressed interest in investing in tourism and resort projects worth around VND 20 trillion. Meanwhile, Truong Hai Group (THACO) is also implementing a number of agricultural projects, contributing to the expansion of cooperation opportunities and further enhancing the province’s investment attractiveness.

According to the business community, improvements in the provincial authorities’ governance mindset and their commitment to accompanying enterprises are creating a new competitive advantage for Gia Lai, opening up opportunities to develop new value chains in high-tech agriculture, deep processing, renewable energy, logistics and tourism.

The energy sector attracts many investors to Gia Lai in the first six months of the year. (Photo: Bao Xay Dung)

The “five together” approach

Alongside large-scale investment promotion activities, Gia Lai has identified administrative reform as a breakthrough task aimed at reducing businesses’ time costs and opportunity costs while improving the quality of public services.

Following two rounds of administrative procedure reform, the processing time for investment projects outside economic zones and industrial parks has been reduced from 242 days to 60 days, while that for projects located within economic zones and industrial parks has been cut from 145 days to 38 days. The province has also reduced the average processing time for administrative procedures by more than 55% and simplified 1,713 administrative procedures, surpassing the targets assigned by the government.

Beyond streamlining administrative procedures, Gia Lai has also introduced a new approach to engagement with the business community through the “Five together” principle, namely listening together, discussing together, implementing together, sharing outcomes together, and jointly addressing difficulties. At the same time, the province has adopted the “Five clear” principle in governance, ensuring clear responsibilities, clear tasks, clear timelines, clear accountability, and clear outcomes.

Dedicated task forces have been established to support investors, while many investment applications are now processed simultaneously rather than sequentially as in the past. This has helped significantly shorten processing times, reduce costs, and create more favourable conditions for businesses. In addition, the Investment Portal and online investor support groups have been put into operation to ensure the timely receipt and handling of investors’ proposals and concerns.

Alongside institutional reform, the province is also stepping up investment in strategic infrastructure, with a number of key projects continuing to be implemented, including the Quy Nhon–Pleiku Expressway, the section of the North–South High-Speed Railway passing through Gia Lai, the second runway at Phu Cat Airport, and transport routes connecting industrial parks with seaports.

Priority is also being given to the development of industrial parks, urban areas, resettlement areas, power transmission systems and other essential infrastructure, laying an important foundation for expanding development space and enhancing the province’s competitiveness.

With its determination to build an enabling, action-oriented administration that accompanies and supports businesses, together with its advantages in geographical location, abundant land resources for development and a continuously improving investment environment, Gia Lai is steadily transforming its potential into new drivers of growth.

The province’s impressive investment attraction results in recent years not only affirm its increasingly prominent position on the investment map of Vietnam’s Central and Central Highlands regions, but also provide an important foundation for Gia Lai to realise its goal of achieving double-digit economic growth, advance rapid and sustainable development, and become an increasingly attractive destination for investors in the new stage of development.