The seminar provided information and practical insights while creating a forum for dialogue among government agencies, experts and the business community. It aimed to help Vietnamese businesses identify opportunities, challenges, legal considerations and practical solutions as they enter and expand their operations in the U.S. market.

WBS supported VCCI in organizing the seminar and introduced its V.Legal platform as a resource for businesses.

According to WBS, V.Legal, a platform developed and operated by the company, offers solutions ranging from assistance with reciprocal tariff refunds and the management of legal costs and cash flow to support for international trade development and access to flexible trade financing opportunities. WBS said the platform is intended to help businesses strengthen their financial foundations and international competitiveness.

Citizen Pathway contributed practical perspectives and experience in investment and market development in the United States.

In his opening remarks, VCCI Vice President Hoang Quang Phong emphasized that the United States is a large market with considerable potential for Vietnamese businesses, while also setting demanding requirements for standards, legal compliance and management capacity.

Amid changes in international trade, businesses seeking to succeed in the U.S. market need more than quality products and competitive prices. They must also keep abreast of policy developments, understand market regulations, strengthen their management capacity and manage risks in commercial transactions.

According to VCCI’s leadership, Vietnamese businesses should gradually move beyond a narrow focus on exports towards long-term market development. This includes building brands, developing partner networks, increasing value added and participating more deeply in U.S. supply and value chains.

Identifying Opportunities and Challenges for Businesses

In Session 1, Trade Context and Trends, experts examined Vietnam–U.S. economic relations, emerging opportunities for businesses and prospects for expanded trade and investment cooperation.

Tran Thanh Hai, Deputy Director General of the Agency of Foreign Trade under the Ministry of Industry and Trade, delivered a presentation entitled “Vietnam–U.S. Economic Relations: New Opportunities for Businesses and Prospects for Expanded Trade and Investment Cooperation.”

An The Dung, former Trade Counsellor in the United Kingdom and the United States and former Director General and Chief of Office of the National Committee for International Economic Cooperation under the Ministry of Industry and Trade, discussed “Vietnam–U.S. Comprehensive Strategic Partnership: Opportunities and Challenges for Vietnamese Businesses.”

Alongside trade and investment opportunities, legal issues and risk management in transactions involving the U.S. market were a central focus of the seminar.

Tran Quoc Bao, Managing Lawyer at Pantheon Law, presented “Legal Framework and Risk Management in Vietnam–U.S. Commercial Transactions,” offering a legal perspective on issues businesses should consider when conducting trade between the two markets.

From Market Entry to Business Expansion in the United States

Building on the discussion of trade trends and risk management, Session 2, Solutions for Business Expansion in the United States, focused on practical experience to help businesses enter and develop their operations in the U.S. market.

Hoang Diep Truc, Chief Executive Officer of Citizen Pathway Investment Co., Ltd., shared “Entering and Expanding in the U.S. Market: Practical Experience for Vietnamese Businesses.”

A highlight of the program was the panel discussion “Vietnam–U.S. Trade in a Changing Environment,” featuring VCCI representatives and the speakers. The discussion gave businesses an opportunity to engage directly with experts on practical issues, obstacles and questions arising as they enter the U.S. market, conduct trade and expand their operations there.

Through the seminar, VCCI sought to strengthen connections among government agencies, experts and the business community. It also aimed to help businesses access information, improve their management capacity, identify and prevent risks, and respond proactively to changes in the international business environment.

As the national organization representing Vietnam’s business community, entrepreneurs and employers, VCCI continues to support businesses in strengthening their competitiveness, expanding into new markets, building connections and pursuing international business, trade and investment opportunities.

The seminar was expected to provide Vietnamese businesses with information and practical experience to help them identify opportunities, manage risks and develop effective, sustainable strategies for entering the U.S. market.