Alexander Ziehe, Chairman of the German Business Association (GBA) in Vietnam, speaks with Business Forum Magazine (Photo: GBA)

- How do you assess VCCI’s activities in recent years, particularly in fostering cooperation between Vietnamese and foreign enterprises in general, and German businesses in particular?

On behalf of the GBA, I highly appreciate VCCI’s important role and contributions in promoting business linkages between Vietnamese and international enterprises. Over the years, VCCI has consistently been a trusted partner in advancing cooperation, supporting trade promotion, and improving Vietnam’s investment and business environment.

In particular, business forums, policy dialogues, and trade promotion missions organized by VCCI have strengthened ties between Vietnamese and German enterprises. These efforts have enhanced mutual understanding, opened up new cooperation opportunities, and supported sustainable investment flows between our two countries.

- Based on GBA’s experience, what programs or initiatives should VCCI implement to better support its members and enhance international integration?

In our view, VCCI has built a solid foundation, but it should further strengthen its influence by focusing on three key areas.

First, enhancing sector-specific cooperation platforms to connect businesses with shared interests, especially in fields such as renewable energy, digital transformation, and green growth.

Second, expanding more practical support programs for enterprises, including updates and guidance on legal regulations and provision of market information. This is particularly important for FDI enterprises entering the Vietnamese market.

Third, strengthening international cooperation by working more closely with foreign business associations to co-organize business networking events, policy dialogues, and capacity-building initiatives. This will help position Vietnam as an attractive and well-integrated investment destination.

VCCI President Ho Sy Hung meets representatives of foreign chambers of commerce and business associations in Vietnam (Photo: Truong Dang)

- What key activities does GBA plan to organize this year to promote investment and trade connectivity in Vietnam?

In 2026, GBA will continue to actively promote investment and trade connectivity through a series of flagship events and strategic initiatives.

A major milestone in 2026 will be the launch and positioning of the first German Business Forum, expected in October 2026, followed by the GBA Business Awards in November 2026. These initiatives will highlight German–Vietnamese business cooperation, showcase impactful innovations and achievements, and reinforce Germany’s strong economic presence in Vietnam.

At the same time, we are expanding our presence in Northern and Central Vietnam. Through more consistent event schedules, stronger partnerships, and targeted industry dialogues, we aim to deepen engagement in these regions.

To support this expansion, GBA has appointed four dedicated representatives in key economic hubs across Vietnam to better respond to the needs of the business community.

GBA Oktoberfest 2026 in Ho Chi Minh City will be relocated to a new venue, allowing for a redesigned layout and a more engaging festival experience.

In addition, we will organize sector-focused business conferences, networking events, and policy dialogues to enhance exchanges and cooperation between German and Vietnamese enterprises.

GBA also remains committed to supporting its members through advocacy efforts, providing updates on regulatory developments, and fostering a strong and collaborative business community.

- What recommendations would you give to the Vietnamese Government and relevant ministries regarding institutional and policy reforms to attract more FDI, particularly from Germany?

Vietnam has made remarkable progress in attracting FDI, and we continue to see strong interest from German investors. To further strengthen its position, we recommend that the Government and relevant ministries focus on several key areas.

First, ensuring greater transparency, consistency, and predictability in the legal framework is essential to building long-term investor confidence.

Second, accelerating administrative reforms and simplifying procedures will help reduce operational burdens for businesses.

Third, continued investment in infrastructure, the development of a highly skilled workforce, and sustainable energy solutions will be critical to meeting the expectations of high-quality investors, particularly from Germany.

Finally, maintaining open and regular dialogue with the business community—through representative organizations such as VCCI and foreign business associations—will be key to effectively addressing challenges and creating a more competitive investment environment.

- Thank you!