Citing the latest annual survey by InterNations - a global platform evaluating expatriate living conditions, JDN said petrol at roughly 0.70 EUR (0.83 USD) a litre and meals available for under 1 EUR continue to attract French nationals and other Europeans seeking destinations that blend low costs with rich cultural immersion.

The survey revealed strong satisfaction levels among expats in Viet Nam, with 89% expressing contentment with the local cost of living and 87% reporting that their income supports a very comfortable lifestyle. InterNations highlighted Viet Nam's particularly competitive pricing across food, housing, transport and leisure activities.

JDN noted that the Vietnamese dong's ongoing weakness relative to the euro continues to boost purchasing power for tourists and foreign workers alike. At a time when many European families are looking for budget-friendly destinations that still offer rich cultural experiences, Viet Nam is emerging as a compelling option.

Street food stands out as one of Viet Nam's biggest draws. In Ha Noi and other major cities, iconic dishes like pho (noodles served with chicken or beef), banh mi (baguette), and bun cha (noodle with grilled pork) typically cost between 1-3 EUR, a pricing sweet spot that's hard to match in many other tourist hotspots.

Accommodation options remain highly accessible. Dorm beds in budget hostels start at around 5 EUR per night, while mid-range hotels and traditional guesthouses generally range from 8-20 EUR. These rates cater effectively to diverse travellers, from backpackers to families. Domestic transport adds to the appeal, with monthly public transit passes averaging about 7 EUR, taxi fares under 0.50 EUR per km, and petrol at roughly 0.70 EUR per litre, well below those in much of Europe.

Even beyond routine expenses, Viet Nam delivers strong value on experiences. A two-day cruise in Ha Long Bay typically runs around 100 EUR, inclusive of an onboard cabin, meals, kayaking, and cave entry fees. In Sa Pa, a two-day guided trek through terraced rice fields costs about 60 EUR, covering a guide, meals, and an overnight stay in a local homestay.