Numerous companies introduce attractive promotions. (Photo: VNA)

Strong response from businesses

Nguyen Tien Dat, Vice Chairman of the Hanoi Tourism Association and CEO of AZA Travel Company, praised the programme’s timing, as businesses are preparing summer travel packages. This presents an opportunity for travel companies and service providers to offer high-quality products at the most competitive prices. AZA Travel is offering discounts of 5-20% on domestic tours by road, rail, and air, Dat said.

Da Nang’s Department of Tourism has introduced its own "Enjoy Da Nang 2025 – Diverse Experience" campaign, offering free entry to landmarks such as Ngu Hanh Son and Cham Sculpture Museum on major holidays. Nearly 200 tourism businesses are distributing 30,000 vouchers with 20-50% discounts on attractions, accommodations, and dining.

As an example, Sun Group is reducing ticket prices by up to 50% at Sun World Ba Na Hills and Da Nang Downtown, with hotel and experience combo packages starting from 799,000 VND (over 30 USD) per person. Additionally, visitors can enjoy food services, street entertainment, river cruises, and discounted ride-hailing services.

Tourists are exploring tourism packages (Photo: VNA)

Strengthening business cooperation

The Hanoi UNESCO Travel Club (HUTC) has mobilised its members to participate in the stimulus programme, aiming to enhance Vietnam’s appeal as a safe and culturally rich destination.

Truong Quoc Hung, HUTC Chairman, emphasised collaboration with the Vietnam National Tourism Administration (VNAT) and local tourism offices to promote inbound travel, sustainable tourism, and cultural heritage preservation.

HUTC’s Business Matching – TableTop Networking event at the UNESCO Travel Fair 2025 has helped connect 500 delegates and 100 tourism service providers to foster partnerships.

Luxury travel companies are also joining the effort. Indochina Sails is offering a 40% discount on Ha Long and Lan Ha Bay cruises from March to April 2025.

Aiming for global recognition

Nguyen Trung Khanh, Director of the VNAT, emphasised the importance of market-driven promotion strategies, innovation in showcasing tourism products, and enhancing human resource capabilities in the sector.

Khanh also proposed key solutions, including closer collaboration between tourism enterprises and local authorities, to promote new tourism products, step up communication efforts, and developing robust marketing strategies.

The programme aims to attract 22-23 million international visitors and serve 120-130 million domestic tourists in 2025, reinforcing Vietnam’s position on the global tourism map.

With the strong participation of businesses and government support, "Vietnam – Travel to Love" is set to deliver a vibrant and high-quality tourism experiences for travellers in 2025./.