The visit aimed to strengthen economic, trade, and investment relations between Thailand and Vietnam. Mr. Saravoot also attended Thailand–Viet Nam Investment and Business Networking 2026, held at the Junior Ballroom, Fairmont Hanoi, Hanoi, the Socialist Republic of Vietnam. The meeting drew strong participation from representatives of the government and private sectors of both countries.

On this occasion, Mr. Saravoot was honored to serve as one of the Thai business leaders representing the food and beverage industry, sharing perspectives on investment and business experience in Vietnam alongside representatives from various industries. The meeting underscored Thailand’s potential as a regional hub for investment and growth.

Drawing on more than three decades of operations in Vietnam, Mr. Saravoot shared the success story of Red Bull, which has grown to become the country’s leading energy drink brand. The journey reflects the company’s commitment to quality, brand building, market development, and long-term local partnerships. Guided by corporate purpose of “Energizing a Better World for All,” TCP Group continues to create shared value across economic, social, and environmental dimensions through initiatives such as promoting sustainable packaging, supporting water resource conservation, and implementing community development programs in collaboration with local partners across Vietnam.

In addition, Mr. Saravoot shared TCP Group’s perspective on growing from Thailand to the global stage, reflecting the country’s strengths as a regional business and investment hub, supported by its manufacturing capabilities, infrastructure, and extensive distribution networks. TCP Group currently reaches more than 100,000 retail outlets across Vietnam through both traditional trade and modern trade channels.

Participation in the meeting reflects TCP Group’s role as a Thai-born multinational committed to strengthening economic cooperation between Thailand and Vietnam. Through collaboration among the public sector, private sector, and communities, TCP Group continues to support the growth of businesses, communities, and the younger generation while advancing sustainable development under its “Energizing...Forward” concept. This commitment was further reflected in May 2026 through the signing of a Memorandum of Understanding between TCP Group and the Central Committee of Vietnam Youth Federation for the 2026–2028 period, marking a significant milestone as both parties remark their 70th anniversaries. Moving forward, TCP Group will continue to energize individuals and communities to create positive impact and contribute to inclusive and sustainable growth in Vietnam.