A ceremony to export red-fleshed dragon fruit products to the Italian market in Son La province on June 21. (Source: baocongthuong.vn)

Accordingly, five tonnes of red-fleshed dragon fruit from Quynh Thuan agricultural cooperative, Chieng Pha commune were exported via official channels through Ngoc Hoang agricultural cooperative, Mai Son district and the Vietnam Organic Foods Company Limited.

Red-fleshed dragon fruit is currently one of eight production chains for sustainable fruit development in Thuan Chau district.

To date, the entire district has 50 hectares of red-fleshed dragon fruit, of which 44 hectares are linked in chains, concentrating mainly in the communes of Chieng Pha, Phong Lai, Phong Lang, and Muong E.

This year's output is estimated to reach over 500 tonnes, with an average selling price of 30,000-35,000 VND (1.2-1.4 USD) per kilogramme.

It is expected that 60 tonnes of Thuan Chau's red-fleshed dragon fruit will be exported to markets such as the UK, France, Russia, Italy, some Middle Eastern countries and the EU market, striving to achieve the export value target of 325 billion VND this year.