Hanoi (VNA) – A seminar on opportunities and challenges in developing the South American market will take place in Hanoi on May 28, aiming to help Vietnamese businesses boost exports and investment partnerships in the region, as part of broader efforts to diversify markets and explore new growth opportunities.
According to the Vietnam Trade Promotion Agency (Vietrade) under the Ministry of Industry and Trade, the event will be held both in person and online, expecting to draw about 150 delegates from ministries, trade offices, provincial/municipal departments of industry and trade, business associations, cooperatives, enterprises, embassies, and trade promotion organisations.
South America is becoming an attractive market for Vietnamese exports, driven by rising consumer demand and a diverse import structure. Still, businesses have faced hurdles such as long distances, strict technical standards, complex distribution systems, and tougher market requirements.
The seminar will provide updates on economic trends and market developments in South America, with a focus on Argentina and Chile – two key markets with considerable potential for Vietnamese goods.
Participants will discuss import demand for consumer products and production materials, as well as the region’s rising preference for green and sustainable products.
The event will also examine opportunities to boost exports and investment cooperation in sectors where Vietnam has strengths, including agro-forestry-fishery products, processed foods, textiles and garments, footwear, wooden furniture, and electronics.
Alongside market opportunities, speakers will discuss common challenges Vietnamese companies face when entering South American markets, including legal rules, technical hurdles, food safety standards, environmental certifications, traceability, and social responsibility requirements.
They will also share practical insights on business culture, trading practices, and local distribution systems, along with discussions on logistics solutions, market entry strategies, and ways to reduce risks that come with long geographical distances./.
