The event was graced by the presence of New Zealand Prime Minister Jacinda Ardern, a New Zealand business delegation, and Vietnamese influencers.

With the global campaign Made With Care, NZTE hopes to expand the brand value of New Zealand's food and beverages (F&B) and outstanding healthcare products with the goal of sustainable production and business, providing the best to Vietnamese customers.

Ten of New Zealand's brands were introduced at the event including Landcorp - Pamu, Open Country Diary - Awarua, NIG Nutritionals, Humble Oats, All Green, Douglas Pharmaceuticals, Xtend Life - Zupa, Little Beauties, The NZ Honest Co - Little Dragon, and Apollo - Apple Press Juice. These brands are associated with New Zealand's leading export products, particularly in the F&B sector.

Many Vietnamese influencers appeared at the event to explore the high-quality products from New Zealand.

With the country’s climate, fertile soil, and pristine ocean, combined with its passionate people, New Zealand is the largest exporter in the world of a number of food products – including some dairy and meat products – and is a major producer of kiwifruit, apples, and seafood.

Vietnam is New Zealand’s 15^th largest trading partner, with total bilateral trade valued at NZ$2.39 billion ($1.45 billion) up to June. 46.5 per cent of goods exported to Vietnam from New Zealand are dairy products, showing the market’s favorability for New Zealand’s high-quality offerings in this area.