The campaign itself has attracted the participation of many famous local YouTubers, including content creators who have a significant influence over young people and have huge subscriber numbers.

As part of the drive, creators will discover many of the country’s most popular dishes, explore the daily lives of local people, and take in nature throughout the nation, with all of their experiences being uploaded on to the VNAT’s official YouTube channel.

It is hoped that their videos will contribute to promoting the Vietnamese tourism industry by showing vivid films and true emotions.