The reference price was calculated based on the average trading price over the last 30 sessions on the unlisted public companies market (UPCoM) market, from November 6 to December 17, the company said.

Some major products of Masan Consumer. Photo courtesy of MCH.

With more than 1.067 billion shares to be listed, Masan Consumer’s market capitalization at the debut price is estimated at around VND227 trillion ($8.62 billion).

That valuation would place the company among Vietnam’s largest listed firms, surpassing Hoa Phat Group (HoSE: HPG), Mobile World (HoSE: MWG), Vinamilk (HoSE: VNM), and FPT (HoSE: FPT), and at roughly double the current market value of its parent Masan Group (HoSE: MSN).

Masan Consumer currently has charter capital of nearly VND10.68 trillion ($405.4 million) and plans to further expand its equity base through bonus share distributions to existing shareholders.

Under a board resolution issued last week, the company plans to implement two capital increase measures. The first involves the distribution of 10.88 million treasury shares to existing shareholders at a ratio of 10,000:103. The second is a bonus issue of 226.8 million shares from retained earnings at a rate of 21.47%.

Masan Consumer is one of Vietnam’s largest FMCG producers, with flagship brands including Chin-su, Nam Ngu, Wake-Up 247, Omachi and Kokomi. The company said its products reach nearly 98% of Vietnamese households and hold leading positions in around 80% of essential consumer categories.

In the first nine months of 2025, Masan Consumer reported net revenue of VND21.28 trillion ($808.1 million) and net profit of VND4.66 trillion ($176.95 million), down 3% and 16% year-on-year, respectively.

For full-year 2025, the company targets revenue of VND33.5 trillion to VND35.5 trillion ($1.27 billion-1.35 billion) and net profit of VND7.3 trillion to VND7.8 trillion ($277.2 million-296.18 million).