HEINEKEN Vietnam and the National Traffic Safety Committee (NTSC) renewed their partnership in December with the initiative ‘When You Drink, Never Drive’ (WYDND) which advocates a positive shift away from unhealthy drink-driving behaviours.

The scheme has been in place, in one shape or another, since 2008, and will take an alternative approach to the issue over the next two years. The partnership aims to pilot activities that reinforce road safety culture, promoting responsible drinking and clean driving habits for state agency and local enterprise employees.

The NTSC and HEINEKEN Vietnam have worked together to create a set of traffic safety regulations within the WYDND framework, and the initiative will present comprehensive and practical solutions with the purpose of safeguarding Vietnamese consumers against dangerous consumption and behaviour.

Tran Huu Minh, head of the NTSC Office, complimented HEINEKEN Vietnam’s efforts. “The company has proactively organised awareness campaigns for state agencies and enterprises to encourage their staff to adopt healthy habits towards responsible consumption for the benefit of personal health and the community. I hope the programme is implemented on a larger scale in the near future," he said.

The WYDND scheme will be piloted at two different centres, the Ho Chi Minh Public Transport Management Centre and VITRANIMEX Transportation and Trading JSC.

After conducting a performance evaluation at these two centres, the NTSC will establish a set of standards for the application of the initiative at future enterprises and administrative agencies.

Tran Minh Triet, deputy managing director at HEINEKEN Vietnam said, "Teaming up with the NTSC is an opportunity for us to support and disseminate our traffic safety message to state agencies and enterprises nationwide, instilling positive habits in individuals within these organisations, as well as consumers.”

As part of its commitment to the scheme, the company has deployed a ‘Safe Pick-Up’ initiative that guarantees employees will get home safely every day.

HEINEKEN Vietnam saw a prosperous 2022 as they quickly overcame post-pandemic obstacles and maintained their steadfast dedication to the ambition of sustainable development. The beer producer remains one of the top socially accountable businesses after more than three decades of growth in Vietnam.