With the theme “Hanoi - A World Heritage Destination”, the festival will honor the city's cultural heritage and traditional craft villages. The event will feature 80 exhibition booths showcasing renowned destinations such as the Old Quarter, Thang Long Imperial Citadel and the Temple of Literature. A dedicated craft village space will highlight Bat Trang pottery and Van Phuc silk villages, both recognized as members of the UNESCO Creative Cities Network for Crafts and Folk Art.

Visitors can explore unique Hanoi-themed souvenirs, enjoy signature cuisine, attend a tourism photography exhibition and experience virtual reality (VRT) technology in tourism.

The festival will also offer vibrant cultural performances, including Ca tru singing, Hat Do folk singing, Dao Thuc water puppetry and UNESCO-recognized traditional games like tug-of-war. Additionally, interactive workshops on handicraft-making and youth-oriented activities will provide an immersive experience.

Beyond celebrating Hanoi’s cultural heritage, the event serves as a platform for connecting businesses, artisans and tourists, contributing to the sustainable growth of the city’s tourism industry.