The price of dragon fruit in Binh Thuan province has enjoyed a steep rise during the past two weeks, a two-fold increase in price.

The trend has been particularly prevalent in the districts of Ham Thuan Nam, Ham Thuan Bac, and Bac Binh with the purchasing price hovering between VND 10,000 and 12,000 per kilo. 

In large gardens, dragon fruit is being sold at between VND13,000 and VND14,000 per kilo, representing a two-fold increase in price in comparison with three months ago.

According to several gardeners in the area, despite dragon fruit output not experiencing any fluctuations, the purchasing price has been rising due to increasing consumption demand from the Chinese market.

The increase in dragon fruit prices is a positive sign for farmers while the consumption of the fruit is expected to rise in near future with the Lunar New Year just around the corner.