Deputy Prime Minister Bui Thanh Son (C) attends the launching ceremony of the digital platform for overseas market development, Ha Noi, March 12, 2026 - Photo: VGP

The platform is a reliable source of market information, enabling enterprises to quickly access data on consumer trends, import regulations, technical standards, as well as investment and trade cooperation opportunities in foreign markets.

It will help reduce the cost of information search, allow businesses to be more proactive in designing their market development strategies, and enhance their international competitiveness.

In addition, the platform will support local authorities in directly accessing global market information, thereby helping them develop appropriate trade promotion programs, sector development plans, and export orientations in line with the potential and advantages of each locality.

Meanwhile, it will gradually form a centralized database on overseas markets and improve the quality of analysis and forecasting.

Addressing the event, Deputy Prime Minister Bui Thanh Son said the operation of a platform that connects information from Viet Nam's overseas trade offices with domestic management agencies and the business community is a very important step.

Bui urged the Ministry of Industry and Trade to continue updating and improving the database, and ensure data safety and security.

The ministry should also apply new technologies such as artificial intelligence and big data analytics to enhance forecasting capacity and support decision-making, proposed the official./.