The decree elaborates provisions of the E-commerce Law and introduces notable requirements for livestream sales, the responsibilities of organisations and individuals engaged in online commerce, and the management and operation of e-commerce platforms.
Under the decree, platform operators are required to fulfil the obligations set out in Article 15 of the E-commerce Law, with several duties specified in detail.
Operators must prominently publish complete, accurate and clear information — or provide a link to the detailed provisions in Chapter II of the decree — in a clearly identifiable position on the platform’s main screen.
They must also submit periodic online reports through the national E-commerce Management System in accordance with Clause 1, Article 22, or provide information when requested by competent state authorities.
Upon receiving a request from a competent state body, platforms are obliged to check, remove and address within 24 hours any listings or content relating to goods and services that infringe intellectual property rights or are linked to unlawful commercial activity.
They must also update and apply keyword filters recommended by state authorities and screen content using these filters before goods or service information is displayed on the platform.
The decree further stipulates that intermediary platform operators, social networks conducting commercial activity and integrated e-commerce platforms may only operate once they meet the prescribed management and operational conditions and after being confirmed registered by the Ministry of Industry and Trade.
These measures aim to enhance transparency and accountability in livestream commerce, strengthen consumer protection, curb illegal or infringing trade, and ensure prompt cooperation between platforms and state oversight bodies.
