VCCI representative: Beauty Summit contributes to enterprise connection and promotes trade promotion in the beauty industry

Mr. Hoàng Quang Phòng speaks at the Beauty Summit press conference.

From the perspective of an organization representing the business community, statements made at the Beauty Summit 2026 press conference reflect a notable assessment: the beauty industry increasingly needs well-organized trade promotion platforms where enterprises not only introduce products but also meet partners, capture trends, and adjust development strategies in line with evolving market dynamics.

At the press conference, Mr. Hoàng Quang Phòng, Vice President of VCCI, stated that Beauty Summit is one of the meaningful activities in connecting enterprises, promoting trade exchange, and creating conditions for new trends, technologies, products, and services in the beauty industry to be more widely introduced to the market. This assessment not only reflects the role of a specific exhibition but also highlights the increasingly evident development needs of the entire industry.

Beauty Summit reflects the demand for structured connection platforms

Mr. Hoàng Quang Phòng – Vice President of the Vietnam Chamber of Commerce and Industry (VCCI) and Mr. Thân Minh Hoàng – CEO of Hoàng Tú Holdings  Representative of Beauty Summit (from right to left).

From a market perspective, the beauty industry no longer operates in a fragmented manner as before. Increasing competition, higher professional requirements, faster technological changes, and continuously shifting consumer behavior are placing new demands on enterprises in the sector.

In this context, Mr. Hoàng Quang Phòng’s remarks highlight a core point: enterprises increasingly need structured connection spaces where market information, new technologies, new products, and cooperation opportunities are aligned within a common development framework. This also reflects the broader significance of trade promotion activities in the current phase.

With this approach, Beauty Summit goes beyond the role of display or promotion and is being recognized as a convergence point among enterprises, partners, experts, and the market. When these stakeholders come together in a shared space, opportunities for connection, dialogue, and cooperation are expanded in a more substantive way.

Trade promotion is a key requirement for the beauty and cosmetics industry

Mr. Phạm Thái Lai – Director of the Center for Communication and Economic Information under VCCI speaks at the Beauty Summit press conference.

Further elaborating on this perspective, Mr. Phạm Thái Lai, Director of the Center for Media and Economic Information under VCCI, emphasized that trade promotion plays a very important role across all industries; in particular, the beauty and cosmetics sector, with its specific characteristics, requires such activities even more amid growing competitive pressure.

According to Mr. Phạm Thái Lai, the primary role of trade promotion in the beauty industry in general and at Beauty Summit in particular is to connect supply and demand. Through exhibitions, enterprises and brands have opportunities to introduce products, enter markets, meet partners, and expand cooperation. This is especially important for enterprises seeking market outlets, expanding distribution systems, or enhancing brand presence.

Based on VCCI’s experience accompanying Beauty Summit over multiple editions, he noted that the connectivity value created by the exhibition is one of the key foundations enabling enterprises to transform communication opportunities into business opportunities. This is particularly meaningful as the beauty industry enters a stage where competition is driven not only by products but also by adaptability and market penetration capability.

Beauty Summit helps enterprises capture technology trends and consumer behavior

The Vietnam Chamber of Commerce and Industry (VCCI) officially serves as a media partner of Beauty Summit 2026.

Another aspect emphasized by VCCI representatives is the ability to update emerging trends through Beauty Summit activities. According to Mr. Phạm Thái Lai, as technology increasingly impacts all sectors, trends related to technology, AI, and shifts in consumer behavior are critical factors that enterprises need to closely monitor to adjust their business strategies accordingly.

From this perspective, Beauty Summit is not only a venue for product display or customer engagement but also a direct channel for market observation. Through the exhibition, participating entities can identify new trends, access new operational models, and proactively adjust their market approaches, brand development strategies, and business orientations.

This also demonstrates the expanding role of trade promotion activities today—not only creating connections but also providing information, updating market movements, and supporting enterprises in enhancing competitiveness in a rapidly changing business environment.

Beauty Summit contributes to raising standards and standardizing the beauty industry

Image of a cosmetics booth at Beauty Summit 2025.

According to Mr. Phạm Thái Lai, a notable new aspect of this year’s Beauty Summit is its role in contributing to raising standards and standardizing the beauty sector. This is considered to have long-term significance for the sustainable development of the industry.

When brands, enterprises, and professional organizations come together in a shared space, they not only introduce products or seek cooperation opportunities but also observe one another, learn from experience, and identify best practices. As a result, standards in quality, service, expertise, and market approach are gradually becoming clearer.

From a broader perspective, this represents the process of building a development foundation for the beauty industry toward greater professionalism, transparency, and sustainability. For a rapidly growing sector like beauty, raising standards and standardization is not only a requirement for enterprises but also a necessary condition for long-term market stability.

Beyond an exhibition, Beauty Summit is shaping an ecosystem of activities

The Beauty Summit 2026 press conference is attended by a large number of participants.

Another notable point from VCCI representatives is that Beauty Summit is demonstrating characteristics that go beyond a conventional exhibition. In addition to commercial activities, the event integrates thematic seminars, thereby adding depth of value for participants.

According to Mr. Phạm Thái Lai, this year Beauty Summit introduces a new feature by coordinating with a state agency the Domestic Market Development Agency to organize a thematic seminar on domestic market development. In the current context, particularly for the beauty and healthcare sectors, this is highly practical, providing enterprises with additional perspectives on the domestic market and appropriate development directions.

In addition, a dermatology seminar organized in collaboration with a specialized professional unit is also considered a significant highlight. Through these thematic activities, participants have opportunities to enhance awareness and professional knowledge, while spas, aesthetic clinics, and beauty service providers can improve their expertise, thereby enhancing service quality and competitiveness.

From these elements, it can be seen that Beauty Summit is gradually shaping itself into an ecosystem comprising multiple interconnected activities, combining exhibitions, trade connections, and professional knowledge sharing. This direction aligns well with the industry’s development requirements in the new phase.

From VCCI’s perspective, Beauty Summit contributes to the sustainable development of the beauty industry

A synthesis of statements at the press conference shows that what VCCI representatives emphasize is not merely the scale or appeal of an exhibition, but the long-term value that a platform like Beauty Summit can bring to the beauty industry. This includes the ability to connect enterprises, support trade promotion, update trends, raise industry standards, and promote sustainable development.

In a context where the beauty industry faces both opportunities and competitive pressures, well-organized trade promotion activities with professional depth and ecosystem-building capacity will play an increasingly important role. Based on the discussions at the press conference, Beauty Summit is being recognized as a model that can positively contribute to this process.