On the afternoon of March 25, 2026, at Lotte Hotel Hanoi West Lake, the press conference announcing Beauty Summit 2026 – the international beauty trade exhibition – was held with the participation of representatives from the Vietnam Chamber of Commerce and Industry (VCCI), HBR Holdings, KL Global & ISO 17024, Weaving Korea, along with beauty industry experts, dermatologists, spa and aesthetic clinic representatives, and the broader business community.

Press conference announcing Beauty Summit 2026.

According to the plan, Beauty Summit 2026 will officially take place on June 19–20, 2026 at the Vietnam Exhibition Center (VEC). With the theme “BEAUTYVERSE – Shaping new standards for the beauty industry,” the exhibition is expected to gather around 100 international brands, 200 booths, and 10,000 attendees.

Through this scale, the Organizing Committee expects Beauty Summit 2026 to continue promoting its role as an effective networking platform for industry stakeholders, thereby fostering trade, and spreading professional, standardized, and sustainable development values as the beauty market undergoes significant transformation.

By participating in Beauty Summit 2026, brands will have opportunities to showcase products, promote their image, find distributors, expand customer bases, and enhance market access. For international brands, the event also offers a chance to directly engage with Vietnamese consumers and partners, thereby expanding commercial presence and exploring suitable cooperation opportunities in the domestic market.

In addition to exhibition and business networking spaces, Beauty Summit 2026 is expected to feature a series of seminars on marketing, dermatology, standards, and market development orientation. It will also host international Megalive sessions and private coaching sessions on business and marketing strategies with leading experts. These activities are designed to be practical and up-to-date, contributing to stronger knowledge-sharing within the beauty business community, while helping enterprises access expertise, capture market trends, and gradually apply them effectively in operations, branding, and competitiveness enhancement.

In terms of communications, Beauty Summit 2026 continues its collaboration with Kim Bum as brand ambassador. His continued presence highlights the growing appeal and credibility of the exhibition. The program also expects his participation to enhance brand recognition, spread messages to both domestic and international audiences, and support media connectivity, cultural exchange, and trade promotion.

With this orientation, Beauty Summit 2026 is not only a specialized exhibition but also a value-driven series of activities, where businesses can strengthen connections, update knowledge, expand cooperation, and gradually develop in a more professional, structured, and sustainable direction.

Mr. Hoàng Quang Phòng – Vice President of the Vietnam Chamber of Commerce and Industry (VCCI) speaks at the press conference.

Representing the supporting organization, Mr. Hoàng Quang Phòng, Vice President of VCCI, assessed Beauty Summit as a meaningful activity in connecting businesses, promoting trade exchanges, and creating conditions for new trends, technologies, products, and services in the beauty industry to be more widely introduced to the market.

Mr. Thân Minh Hoàng, CEO of Hoàng Tú Holdings Joint Stock Company, speaks at the event.

Speaking at the press conference, Mr. Thân Minh Hoàng, CEO of Hoàng Tú Holdings and representative of the organizing committee, stated that Beauty Summit 2026 is designed to create an effective connection space among industry players, thereby promoting trade activities, professional exchange, and gradually enhancing the professionalism of the beauty market in its new development phase. According to him, the program targets not only professional partners such as spas, aesthetic clinics, doctors, and enterprises, but also expands to consumers seeking reliable, safe, and suitable beauty products and services.

Within the framework of the program, in order to disseminate knowledge and enhance management capacity for the beauty business community, Hoàng Tú Holdings and HBR Holdings jointly launched a book series developed by HBR Business School specifically for this sector. The publications are designed with a practical approach, focusing on supporting enterprises in improving operational thinking, marketing strategies, and development orientation in an increasingly competitive and standardized market.

Signing ceremony of cooperation alliance partners.

Previously, Beauty Summit 2025 was held on August 29–30, 2025 at the Saigon Exhibition and Convention Center (SECC), attracting 200 brands and 8,000 visitors. The event was considered a notable milestone in professional networking, trade promotion, and expanding cooperation within the beauty industry.

Building on that foundation, Beauty Summit 2026 is expected to further expand its role in connectivity, trade promotion, and contributing to the professional development of the beauty industry in the new phase.