The intermediary unit organizes promotions for consumers to use e-commerce floor services, payment intermediaries on its application.

Mr. Nguyen Quang Lam (Ha Nam) asked, the value of promoted goods and services of this promotion program is determined to be the service value of the intermediary who collects the trader's transaction fee (from 0.5 − 1% of order value); or the value of goods and services purchased by consumers through e-commerce products or paid by intermediary payment services of intermediaries?

How is the maximum material value used for promotions in these promotions determined?

The Ministry of Industry and Trade responded to this issue as follows:

In case traders providing intermediary payment services/e-commerce trading floors and traders providing goods and services jointly conduct promotions, based on the content mentioned above, the identification valuation of promotional goods and services will therefore be based on the determination of the price of the promotional unit of goods or services in promotional activities.

Currently, the Trade Promotion Department is conducting research and reviewing current legal documents on promotion as well as the law on prices to clarify and be more specific about determining the recommended value used for promotion in promotional activities for consumers about services in general (including services such as payment intermediaries, e-commerce trading floors as well as other similar services promotion cases).

On that basis, the Trade Promotion Agency will report and propose competent authorities to consider and issue regulations (if necessary) to provide more specific guidance and create favorable conditions for the management agencies. The state as well as businesses apply the law.