The Sinh Con, Sinh Cha workshop in HCMC facilitated discussion on three popular parenting topics attracting public attention in recent times: protecting children against physical and psychological abuses, handling children’s tantrum behaviors as well as early education for children about money. Merited Artist Xuan Bac – NFVC’s goodwill ambassador, volunteered as the workshop’s facilitator. Discussed topics at the workshop are within the program’s three main content pillars of intelligence, behaviors and health of children aged 0 – 6 years.

Many Generali Vietnam’s staff and agent volunteers; as well as staff members from the NFVC; HCMC’s Department of Labor – Invalids & Social Affairs and Department of Education & Training; Hoang Anh, Hoa Hong and Hoa Dao kindergartens joined hands to support the workshop’s organization.

At the event, Generali Vietnam handed 250 gift sets to all participating children, 250 program booklets to their parents and caregivers, as well as 30 special in-cash and in-kind gift sets to 30 local families in extreme hardship.

Ms. Tina Nguyen, Generali Vietnam CEO, shared: “We are heartened to see Sinh Con, Sinh Cha workshop was well received with great enthusiasm from participating parents in Ho Chi Minh City. This is a strong testament to the program’s positive impacts on parents, in both urban and rural areas. The workshop’s success motivates us to continue to bring this program to many more parents across the country, thereby realizing our ambition of becoming “Lifetime Partner” to our customers as well as the community at large, not only through our business endeavors but also our efforts to contribute to public welfare as well as to the community’s sustainable development.”

Ms. Le Tuyet Mai, Deputy Director of the NFVC, remarked: “The success of Sinh Con, Sinh Cha workshop in Ho Chi Minh City demonstrates the strong demand for parenting knowledge sharing. We at the NFVC are very appreciative of the co-participation of our partners and sponsors who also share the passion for the protection, care and education of Vietnamese children in contributing to the children’s comprehensive development.”

This was the first Sinh Con, Sinh Cha workshop in Ho Chi Minh City after a series of local workshops had been successfully rolled out in various cities and provinces across the country, reaching out to more than 4,200 parents, children, kindergarten teachers and staff.

In addition to the local workshops, Sinh Con, Sinh Cha has garnered millions of views, interactions and positive comments via its sitcom series published on Generali Vietnam’s official Youtube channel as well as wide-ranging parenting content on its Facebook fanpage and Sinh Con, Sinh Cha parenting community group.

Earlier in May, Sinh Con, Sinh Cha has announced the results of the independent impact report for the pilot program in 2020 – 2021, indicating positive impacts on participating parents’ change in knowledge, skills and behaviors in child rearing and upbringing, with an average of 85% of parents surveyed agreeing that the program helps improve their parenting knowledge and skills for each topic discussed. Additionally, 97% of the parents have changed their parenting approaches as suggested by the program, while the program is also reported to have helped more than 97% of the parents reduce their parenting stress.

In December 2021, the Generali Group pledged over EUR1 million support for UNICEF’s “Integrated Early Childhood Development (IECD) Holistic Parenting” project as well as the contribution of parenting materials and content from Sinh Con, Sinh Cha to this important project.

In recognition of Sinh Con, Sinh Cha’s innovative approach and its sustainable impacts, Generali Vietnam has received organizational and individual commendations from the Minister of Labor – Invalids and Social Affairs, recognizing outstanding contributions to Vietnamese children’s well-being and protection, and “Saigon Times CSR” certifications for outstanding community contributions consecutively in 2020 and 2021.