The Sinh Con, Sinh Cha workshop in Binh Dinh facilitated discussion on three practical and useful parenting topics: making meals enjoyable and nutritious for the children; managing parenting anger to avoid hurting the children; making plans to spend quality time with the children. Discussed topics at the workshop are within the program’s three main content pillars of intelligence, behaviors and health of children aged 0 – 6 years. The workshop was joined by Merited Artist Xuan Bac – NFVC’s goodwill ambassador as the workshop’s facilitator, as well as many volunteers who were Generali Vietnam’s staff and agents, and staff members from the NFVC, Binh Dinh Department of Labor – Invalids & Social Affairs and Quy Nhon kindergarten.

At the event, Generali Vietnam handed 250 gift sets to all participating children, 250 program booklets to their parents and caregivers, as well as 30 special in-cash and in-kind gift sets to 30 local families in extreme hardship.

Ms. Tina Nguyen, Generali Vietnam CEO, shared: “The “Sinh Con, Sinh Cha” workshop in Binh Dinh continued to discuss important parenting topics many parents are still lacking in knowledge or may not pay due attention to. The enthusiastic atmosphere and overwhelming response from the participating parents, children, kindergarten teachers and staff continue to motivate Generali Vietnam and the NFVC to put in greater efforts to scale up the program.”

Ms. Le Tuyet Mai, Deputy Director of the NFVC, remarked: “The NFVC is very fortunate to have been partnering with Generali Vietnam, who shares with us mutual passion and dedication towards the protection, care, education and comprehensive development of children. Standing out among the many community initiatives and programs which Generali has sponsored, or partnered with us to develop and implement, “Sinh Con, Sinh Cha” is a very special program that has brought about sustainable and positive impacts on the children, our country’s future generation.”

To date, Sinh Con, Sinh Cha has reached out to more than 4,200 parents, children, kindergarten teachers and staff via local workshops organized across Vietnam, and has garnered millions of views, interactions and positive comments via its sitcom series published on Generali Vietnam’s official Youtube channel as well as wide-ranging parenting content on its Facebook fanpage and Sinh Con, Sinh Cha parenting community group.

In December 2021, the Generali Group pledged over EUR1 million support for UNICEF’s “Integrated Early Childhood Development (IECD) Holistic Parenting” project as well as the contribution of parenting materials and content from Sinh Con, Sinh Cha to this important project.

In recognition of Sinh Con, Sinh Cha’s innovative approach and its sustainable impacts, Generali Vietnam has received organizational and individual commendations from the Minister of Labor – Invalids and Social Affairs, recognizing outstanding contributions to Vietnamese children’s well-being and protection, and “Saigon Times CSR” certifications for outstanding community contributions consecutively in 2020 and 2021.