On June 14, the “OCOP Journey” game show was jointly launched by Channel VTC14, Thai Binh COOP, Bizcare, and Tiktok Vietnam at a ceremony in Hanoi.

This is the first television game show with the participation of businesses and cooperatives with OCOP products nationwide, featuring startup stories and sharing useful experiences to develop regional specialties.

Le Ngoc Hue, founder and head of the organising board of the “OCOP Journey” game show, said that the programme aims to help agricultural enterprises and cooperatives increase sales and update business trends and models in the digital era.

Participating teams will be provided with online selling skills, insight into handling production and business situations, opportunities to connect with large consumption chains in Vietnam, corporation government skills, and others.

In this programme, TikTok Vietnam will support businesses to build their brands and develop their products on the TikTok platform.

The first episode will be broadcast at 11:00 - 11:30 am on June 16, 2024, on Channel VTC14.