With the theme "Vietnam Tourism - Green Transformation for Sustainable Development," VITM Hanoi 2024 provided a platform for over 700 booths from more than 500 tourism businesses across 55 provinces, cities, and 16 countries and territories to showcase new products and services, fostering collaboration and connections.

Key activities included specialized workshops, the Vietnam Tourism Forum focusing on green transformation, and the recognition of outstanding enterprises and individuals in Vietnam's tourism sector for 2023.

VITM Hanoi 2024 attracted over 3,500 domestic and international tourism businesses to participate, along with more than 80,000 visitors. It aims to catalyze robust, effective, and sustainable growth in Vietnam's tourism industry.