The collaboration aims to pave the way for Vietnam to host world-class music stars, while simultaneously elevating the country's tourism and cultural image to a global audience.

These strategic partnerships were formalised during the Vietnam Tourism - Cinema Promotion Programme, an initiative spearheaded by the Ministry of Culture, Sports, and Tourism in Hollywood, California. Under the terms of the agreements, Vingroup will collaborate with Warner Music Group and Indochina Productions to amplify awareness of its key products, while also showcasing Vietnamese culture to a global audience through film, music festivals, and music videos.

The collaboration aims to position Vietnam as a premier destination for international filmmakers and music video producers. Vingroup has pledged its support to Warner Music Group and Indochina Productions, offering the use of its Vinpearl resorts and VinWonders amusement parks as filming locations. Furthermore, Vingroup will provide VinFast electric vehicles to enhance the production capabilities of these partners in their music and film endeavours.

A key outcome of this partnership is the potential for world-renowned music stars managed by Warner Music Group to grace the stage at events such as the 8Wonder International Music Festival and other Vinpearl-organised music gatherings.

Lisa Nguyen, managing director of Warner Music Vietnam, shared, "Vietnam's breathtaking natural beauty makes it a potentially ideal location for film productions and concerts. Some of our artists, such as Charlie Puth, have performed here. By partnering with Vingroup, Warner Music Group hopes to have more opportunities to expand our operations in Vietnam."

Nicholas Simon, general director of Indochina Productions, said, "Indochina Productions has a proven track record of operating to the highest international standards throughout the region. With the support of government agencies and industry stakeholders, we've played a pivotal role in establishing Thailand and the Philippines as Hollywood film hubs. These factors brought the 'Kong: Skull Island' film crew to Vietnam. With Vingroup's backing, we're confident that Vietnam will become a sought-after location for numerous international blockbusters in the future."

Ngo Thi Huong, a representative of Vingroup, shared, "We are honoured to partner with Warner Music and Indochina Productions in promoting Vietnam's rich culture, vibrant tourism, and groundbreaking innovations. This collaboration offers us a unique platform to showcase Vingroup's brand and products to a global audience, while also bringing world-class artists, actors, and film crews closer to Vietnamese audiences. By fostering these connections, we aim to elevate Vietnam's cultural identity and showcase its beauty to the world."

The strategic partnership between Vingroup, Warner Music, and Indochina Productions underscores the global influence and reach of Vietnam's premier multi-industry corporation. This collaboration also demonstrates Vingroup's vision and commitment to showcasing Vietnam's rich cultural heritage, stunning landscapes, iconic landmarks, and economic prosperity to the world. By highlighting these unique attributes, the collaboration aims to position Vietnam as a leading tourist destination in Asia.