The Better Choice Awards 2023 gala took place on the evening of October 29 during the opening week of the National Innovation Centre (NIC) in Hoa Lac High-Tech Park. The event recognised and honoured breakthroughs, innovative products and services, and achievements that bring significant benefits to consumers.

The Better Choice Awards focuses on three industries that are considered to have the fastest rate of innovation. Of these, the Smart Choice Awards honour breakthrough technological products, the Car Choice Awards recognise vehicles that are tailored to consumers, and the Innovative Choice Awards commend products and brands that have successfully applied innovative updates.

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At the gala, Deputy Minister of Planning and Investment Tran Duy Dong said that the NIC has become a hub to promote Vietnam's innovation ecosystem, thereby spreading the spirit of cutting-edge development and improving the quality of scientific and technological products.

"This year's awards received 3.5 million votes, reflecting their value and the prestige of the organiser. Thanks to the work of a panel of 80 multidisciplinary experts, the awards are an effective form of evaluation for products and solutions that better meet consumer needs," Dong said.

"The brands and products that have been nominated and received awards at the Better Choice Awards 2023 gala are worthy of recognition to highlight the efforts and successes of the businesses involved," he added.

This annual award ceremony is jointly organised by the NIC (under the MPI) and VCCorp to honour innovations that have been put into practice, bringing practical benefits to consumers and underscoring the desire to provide value ​​for the community.

The value of the Better Choice Awards comes from its unique award system, which does not divide products by segment, instead focusing directly on consumer needs.