VIETNAM CHAMBER OF COMMERCE AND INDUSTRY
Liên Đoàn Thương Mại Và Công Nghiệp Việt Nam
Thu, Jun 22, 2023, 15:36:00
Continuing its remarkable achievements, Vincom once again received honours at the Asia-Pacific Property Awards (APPA) 2023, held on May 31.
Vincom Mega Mall Smart City achieved top positions in two esteemed award categories, namely Best Retail Development in Vietnam and Best Development Marketing Vietnam.
Furthermore, Vincom Mega Mall Smart City surpassed numerous other shopping malls in the region to secure a nomination for the Best Marketing Campaign in Asia-Pacific.
The Life-Design Mall concept, coupled with a captivating marketing campaign, played a pivotal role in elevating Vincom Mega Mall Smart City to the pinnacle of the Retail Initiative of the Year category for the Vietnamese market at the Retail Asia Awards, hosted annually by Retail Asia magazine.
| Vincom Retail's remarkable success at the Retail Asia 2023 Awards, winning numerous prestigious accolades |
Simultaneously, Vincom Mega Mall Ocean Park was honoured with the Mall of the Year award in the Vietnamese market, as determined by Retail Asia magazine.
In 2022, Vincom Mega Mall Ocean Park was recognised as the Best Retail Development in Vietnam at APPA. The mall impresses with its expansive 56,000-square metre area, remarkable wave-inspired design, and breathtaking views of Vietnam's largest artificial saltwater lake.
| Vincom Mega Mall Ocean Park received the Best Retail Development in Vietnam award in 2022 |
Continued recognition at prestigious international awards reaffirms Vincom Retail's ability to create sustainable value while consistently innovating to meet the dynamic growth of the retail market in Vietnam.
With an unrivalled position as a retail real estate developer in Vietnam, Vincom Retail has garnered the trust of esteemed domestic and international retail brands for almost two decades, successfully launching and expanding its store networks.
Vincom's influence transcends setting new trends and enhancing consumer experiences. It plays a pivotal role in transforming the architectural landscape of urban areas by introducing world-class, contemporary shopping destinations akin to those found in developed countries.
Furthermore, Vincom Retail diligently conducts research and explores innovative approaches within the Vietnamese retail market, pioneering distinctive retail tourism product models to create novel global tourist destinations.
In the dynamic retail sector, success hinges not only on infrastructure investments, but also on being responsive to trends and constantly reinventing oneself. In recent years, customer shopping preferences have undergone significant changes, with visitors to shopping malls seeking unique shopping experiences and distinctive aesthetic tastes.
This drove Vincom to introduce Vincom Mega Mall Smart City – the first Life-Design Mall model in Vietnam. Covering an expansive 68,000sq.m, the mall integrates modern technology, nature-inspired architecture, and top-quality services.
In terms of design, Vincom Mega Mall Smart City utilises smart lighting technology to create modern and impressive lighting effects. The indoor space at Vincom Mega Mall Smart City offers a plethora of pioneering experiences, such as artistic water-music performances at the indoor rainbow waterfall, standing at an impressive height of 14m.
Designed in 360 degrees, with modern water lighting technology, the waterfall captivates visitors. Moreover, the moving ceiling lighting effects along the Star Boulevard create a unique and vibrant atmosphere.
| Vincom Mega Mall Smart City pioneers with artistic musical water performances at the indoor rainbow waterfall – the first of its kind in Vietnam |
The harmonious fusion of technology and nature gives rise to distinct highlights, including an indoor river that flows through the first floor that is connected by three bridges and river view shops nestled within the mall.
The vibrant and romantic waterfront space offers an experience exclusively available to visitors of Vincom Mega Mall Smart City.
| The indoor river running through the first floor, made possible through the use of modern technology |
In terms of shopping, the Life-Design Mall model redefines the retail landscape, offering a high-quality and trendy experience. Furthermore, it serves as an entertainment complex, boasting unique attractions like the first-of-its-kind in Vietnam VS Racing – a mini, indoor F1 racetrack spanning over 3,000sq.m that features life-sized F1 models.
With its captivating project appeal and ingenious marketing campaign, the launch event for Vincom Mega Mall Smart City has made an indelible mark on the retail market, causing a sensation among the younger generation.
The marketing campaign had a profound impact throughout the opening week, playing a pivotal role in positioning Vincom Mega Mall Smart City as a dedicated destination for the international community and the younger demographic.
As a testament to its success, Vincom Mega Mall Smart City secured the esteemed award for Best Development Marketing in Vietnam 2023.
With its captivating design, well-curated tenant mix showcasing popular brands, and an enticing array of experiences facilitated by modern utilities, it comes as no surprise that Vincom Mega Mall Smart City, as well as Vincom shopping malls in general, receive resounding acclaim at international awards, emerging as a must-visit destination for modern customers.
