Vincom made the announcement on April 23, with AEON General Merchandise Store and Supermarket (GMS & Supermarket) expected to cover an area of over 7,550 square metres. The venture marks the debut of the Japanese brand within the Vincom system. AEON intends to leverage Vincom's position as Vietnam's leading retail real estate brand to gain quick access to a high-potential consumer base, expand its market presence, and sustain long-term company growth in a promising market.

Vincom has formed strategic partnerships with leading retailers like WinMart, Co.op Extra, and Annam Gourmet to bring the convenient shopping experience to customers across its system of commercial centres nationwide. The partnership with AEON underscores Vincom’s strategy to diversify its tenant base and shape new consumption trends at the upcoming commercial centres.

Representatives of Vincom Retail and AEON Vietnam at the MoU signing ceremony on April 23

Hagino Tatsuya, senior director of Project Development and Construction of AEON Vietnam Co., Ltd., said, "AEON is honoured to make its debut at Vincom Mega Mall Ocean City. We expect this collaboration with Vincom Retail to deliver a comprehensive shopping and leisure destination that promotes a safe, convenient, and high-quality retail environment. We believe this will be the beginning of a long-standing partnership between our two firms."

Nestled in the heart of the Ocean City mega-urban complex, home to over 70,000 residents and is expected to grow to 300,000 residents in the next few years, Vincom Mega Mall Ocean City is among the first commercial centres in northern Vietnam to adopt the 'One-Stop Shoppertainment' strategy.

The mall is designed to be a vital destination for consumption, entertainment, and community involvement. It is more than just a shopping hub, it is a fully integrated venue for contemporary cultural, culinary, and recreational experiences. Vincom Mega Mall Ocean City, which spans over 70,000 sq.m, is expected to become one of the region's finest commercial destinations by encouraging brand-customer engagement through its experience ecosystem.

Hosting major brands from a broad spectrum of sectors such as AEON GMS & Supermarket, CGV Cinemas, Phuong Nam Book City, S.Fitness, and Kidzoona, the complex also impresses with a myriad of first-ever amenities in a Vietnamese commercial centre. These include the VinPalace Theatre, which has a capacity of 4,100 seats dedicated to international concerts, artistic performances, and major community events; a high-end Korean-style spa and sauna complex; Gourmet Avenue – a street lined with gourmet international dining; alongside designated check-in areas, interactive light stages, and children's playgrounds. These amenities bring a seamless experience for the entire family and for children of all ages.

Artist's impression of Vincom Mega Mall Ocean City

From traditional cultural activities promoting Vietnamese identity to a series of family bonding events, every experience is designed to evoke emotions and create a lasting impression. In particular, the VinPalace Theatre on the third floor is envisioned as a dedicated arts performance venue, hosting concerts, themed shows, and cultural activities enhanced by state-of-the-art projection technology. This hallmark facility plays a key role in promoting Vietnamese culture to global audiences through carefully curated, modern, and creatively produced performances.

Artist's impression of the green space outside Vincom Mega Mall Ocean City

The debut of AEON GMS & Supermarket alongside the presence of other major international brands at Vincom Mega Mall Ocean City indicates the strong growth potential of Hanoi's eastern area. This also affirms Vincom Retail's strategic and comprehensive investment approach in creating new values to conquer Vietnamese consumers.

Vincom Mega Mall Ocean City is scheduled to open in the third quarter of this year.