A clip that introduces Vietnamese culture and cuisine has reached 1.1 million views on YouTube after being uploaded on February 11.

The huge number of views shows the massive level of interest from the domestic and international community for content relating to Vietnamese tourism.

The one-minute clip was released as part of a tourism promotion campaign entitled “Vietnam: Di de yeu!”, “Discover Vietnam” in English”, with the purpose of making the country more popular among travelers via the digital-media platform.

Created by the Vietnam National Administration of Tourism (VNAT) after receiving support from both Google and VinPearl, the campaign is part of a wider programme launched by the Ministry of Culture, Sports and Tourism to promote the country as a safe and attractive destination.

The campaign features various clips from famous YouTube creators such as Khoai Lang Thang, Chan La Ca, Fly Around Vietnam, and H’Hen Nie, Miss Universe Vietnam 2017, all of whom enjoy a great influence among young demographics and also boast a large number of subscribers.

The scheme is expected to help stimulate domestic travel demand whilst also providing useful information for tourists.