Vietnamese products are being showcased at Foodservice Australia 2024. (Photo: VNA)

They include dried vermicelli and noodle, cashew nuts, coffee, pepper, dried nuts, spices, chili sauce, soy sauce, nutritional powder, cordyceps, black garlic, and herbal teas.

This is an activity to support Hanoi businesses to display and introduce their goods and services, promote trade and increase the presence of Hanoi and Vietnamese brands and products in Australia, thus increasing opportunities to bring agricultural products, food, and OCOP (one commune one product) products to distribution channels in this market.

Nguyen Phu Hoa, head of the Vietnam Trade Office in Australia, said that through practical trade promotion activities, Vietnamese agricultural products have increased its presence in Australia in recent times. In April alone, the volume of Vietnamese products available in the country increased by nearly 80% compared to the same period last year, with some posting outstanding growth such as coffee (nearly 300%), and cashew nuts (42%).

On the sidelines of the fair, Hanoi businesses also attended forums, conferences, and seminars, getting updated on international branding ways to promote products, and current food and beverage trends in Australia and around the world.

On May 18, a conference on trade and investment promotion between Hanoi and Australian enterprises was also held.

At the event, representatives of several Vietnamese and Australian firms signed memoranda of understanding (MoUs) on cooperation.