Vietnamese lychees have hit the shelves of retail chains in the US. (Source: baochinhphu.vn)

The success of selling Vietnamese lychees at retail chains such as Safeway and Costco highlights the potential of Vietnam’s high-quality farm produce exports.

Dragonberry Produce, a fruit importer in the US, has successfully distributed lychees from Bac Ninh province in the US through major retail systems, including Safeway and Costco, for three consecutive years.

The lychees are sold in the US under the brand Golden Lychees. The fruit is cultivated in Vietnam under Global GAP standards to meet the US phytosanitary requirements and irradiated in Vietnam before being shipped by sea to the US.

A representative from Dragonberry said that Vietnamese lychees are gaining increasing popularity among US consumers, emphasising that maintaining quality and developing brand recognition are the key priorities.

Dragonberry is working closely with local farmers and businesses to standardise farming, post-harvest processing and preservation techniques. The company is also exploring opportunities to expand exports of other fruits such as longan, dragon fruit and passion fruit.