An array of Vietnamese goods are being introduced at the Vietnam Fair which is set to run from September 11 to September 13 at 40 AEON supermarket chains across Japan. 

Vietnamese lychees are put up for sale at AEON supermarket. (Photo: VNA)

The occasion, co-organised by the Vietnamese Embassy, the Vietnamese Trade Office in Japan and  AEON Group, serves as an ideal venue for local businesses to promote their goods to Japanese consumers while seeking new partners, thereby accelerating the introduction of Vietnamese goods into the Japanese retail system.

Addressing the event, Vietnam Ambassador to Japan Vu Hong Nam extended his thanks to AEON for their successful co-hosting of the trade fair since 2016, hoping that the Japanese retail group will continue creating favourable conditions for Vietnamese goods to gain entry to the group’s distribution system in the near future. 

Ambassador Nam went on to highlight the group’s efforts to import and distribute Vietnamese items, adding that the Vietnamese embassy will strive to speed up the completion of procedures in order to bring Vietnamese longans into the Japanese market, along with introducing Japanese tangerines to Vietnamese consumers. 

The fair will allow Vietnamese enterprises to showcase their products in the fields of textiles and garments, agricultural products, processed food, consumer goods, furniture, handicrafts, and technology.

The event also aims to allow Vietnamese firms to further engage in foreign distribution systems during the remainder of the year under a memorandum of understanding (MoU) signed between the Vietnamese Ministry of Industry and Trade and Japan’s AEON Group. 

The MoU outlines that Vietnam aims to gross US$500 million from exporting products to AEON this year, and the figure is projected to rise to US$1 billion by 2025.