A variety of local goods have hit the shelves of supermarkets, shopping centres, and convenience store chains such as Vinmart, Bach Hoa Xanh, Co.opmart, and BRG Mart in an effort to meet the shopping demands of people ahead of the Lunar New Year, known locally as Tet. 

According to reports, the main products include confectioneries, soft drinks, beer, and food from famous Vietnamese brands such as Kinh Do, Huu Nghi, Bibica, Cau Tre, and Vissan, with an abundant supply on sale at reasonable prices.

Alongside the diversification of goods, several domestic firms have carried out promotional schemes aimed at stimulating demand from consumers and attracting more people to go shopping.

Nguyen Thai Dung, general director of BRG Retail Company, said that in order to meet the shopping needs of local consumers, the company has provided sufficient sources of relevant items, with the quantity of goods increasing by roughly 30% compared to the same period from last year. In line with this, Vietnamese products also account for up to 90% of the supermarket chain.

Pham Thi Ngoc Lan, deputy director of Co.op Food in the north, said that domestic enterprises have given special attention to improving product quality and design, whilst striving to boost competitiveness in an effort to win the trust of consumers. This has been done after gaining insights into the tastes of Vietnamese shoppers in order to launch suitable products.

Amid complicated developments caused by the novel coronavirus (COVID-19) pandemic, aside from strictly-implemented preventive measures such as wearing face masks and using disinfectant, many consumers have chosen to do shopping online as a means of avoiding crowded places.

At present, the Ministry of Industry and Trade has co-ordinated efforts with localities across the country to organise a number of activities aimed at introducing local products, while also implementing the "Vietnamese people give priority to using Vietnamese goods" campaign. This is being done to support local production and stabilise the market during Tet.