Vietnamese Goods Day promotes Bac Giang lychees in Germany, expanding the presence of Vietnamese products: Vietnamese Ambassador to Germany Vu Quang Minh (right) thanks Selgros Lichtenberg CEO Marco Berger for creating conditions for Vietnamese agricultural products to reach German customers. (Photo: VNA)

The event, which was jointly organised by the Vietnam Trade Office in Germany, the Selgros supermarket chain, and a trade promotion delegation from Vietnam's northern province of Bac Giang, coincided with the 50th anniversary of diplomatic relations between the two countries.

The highlight was the introduction of Bac Giang lychees which are exported to over 30 countries and territories, having met stringent technical and food safety standards.

Bac Giang is known for its vast agricultural potential, with nearly 300,000 hectares of arable land and favourable climatic and soil conditions. Lychee is the province’s most prominent crop, cultivated on nearly 30,000 hectares and accounting for more than 60% of its total fruit-growing area.

Addressing the event, Vietnamese Trade Counselor in Germany Dang Thi Thanh Phuong emphasised that agricultural products are among Vietnam’s key exports. While German consumers are familiar with Vietnamese products such as coffee, seafood, tea, and spices, many other quality items remain relatively unknown in the market.

Vietnamese Goods Day promotes Bac Giang lychees in Germany, expanding the presence of Vietnamese products: Representatives of import-export enterprises and customers attend Vietnamese Goods Day" and taste Bac Giang lychee products. (Photo: VNA)

She noted that the Bac Giang delegation’s visit is to promote the province's lychee, adding the Selgros event not only helped introduce the fruit to German consumers but also provided them with the opportunity to experience other Vietnamese agricultural products such as pomelo, dragon fruit, fresh coconut, and coffee.

Nghiem Xuan Huong, Vice Chairman of the Bac Giang provincial People’s Council, said the event helped enhance cooperation in agriculture, trade, logistics, and tourism between Bac Giang and German partners.

He went on to say that companies such as Mova Plus JSC, Linsan Imex s.r.o., and several other enterprises in Germany and Europe are actively working to bring Bac Giang lychees closer to German and European consumers.

Vietnamese Ambassador to Germany Vu Quang Minh noted that Bac Giang’s trade promotion efforts were well-timed with the celebration of 50 years of Vietnam–Germany diplomatic ties. This milestone offers a valuable opportunity to strengthen economic and trade relations, especially by introducing Vietnam’s high-quality, distinctive agricultural products to the German and wider European markets.