As one of Southeast Asia’s largest and most influential events in the food, beverage, and hospitality industries, SIAL Interfood has become a vital platform for global business networking and innovation. This year’s event not only connects international enterprises but also stimulates related economic sectors such as catering, logistics, tourism, and local product consumption.

This event brings together more than 1,500 exhibitors from 27 countries and expecting to attract around 90,000 visitors.

Viet Nam has a strong presence at the exhibition with 23 participating companies, including 18 firms from Ho Chi Minh City showcasing their products at the Viet Nam Pavilion. Their key exports on display include coffee, dried nuts, fruit-based beverages, instant noodles, and chocolate.

According to Ho Thi Quyen, Deputy Director of the Ho Chi Minh City Investment and Trade Promotion Centre (ITPC), the city supports Vietnamese businesses, especially small and medium-sized enterprises (SMEs), by providing booth funding, facilitating participation procedures, and coordinating a unified pavilion under the Viet Nam national brand identity.

Nguyen Duc Hung, Chairman of the Napoli Group, a coffee producer already present in the Indonesian market, said the company is focusing on expanding into the Halal segment, which has significant potential in Indonesia. Napoli has registered for Halal certification to better access this market.

Pham The Cuong, Commercial Counsellor of Viet Nam’s Trade Office in Indonesia, said the office invited major supermarket chains, importers’ associations, and chambers of commerce to visit Vietnamese booths and connect directly with exhibitors to enhance trade links.

Vietnamese booths drew strong interest from international distributors and retailers on the opening day. Eric Anggana, representative of Indonesia’s Blueray Cargo, remarked that many Vietnamese products such as dried fruits and chocolate suit Indonesian tastes and have promising market potential.

The SIAL Interfood 2025 exhibition runs until November 15.