As a prestigious trade exhibition in Asia-Pacific for handicrafts, gifts, household appliances, and consumer goods, the annual MEGA Show Hong Kong gathers world-famous brands in the consumer goods industry.

Do Dinh Lang, Director of LV & Hon Ngoc Vien Dong Co., Ltd., said that the company has participated in Mega Show Hong Kong for years. The fair brings many business opportunities, he said, adding that his company has found regular customers there.

According to Lang, many major Vietnamese handicraft enterprises have participated in the fair. Currently, most of Vietnam's handicraft export turnover comes from the participating enterprises.

This year's event attracted 3,000 businesses from 28 countries and territories, including Vietnam, Thailand, the Philippines, Singapore, Malaysia, Indonesia, China, Hong Kong (China), Taiwan (China), Italy, the UK, Japan, Russia, and Australia. It is expected to welcome over 50,000 visitors.

According to the Ministry of Industry and Trade, Vietnamese handicraft products have been present in 163 countries and territories. The export turnover of Vietnamese handicraft products in 2023 reached about 3.5 billion USD. Vietnam is striving to rake in 4 billion USD from exporting handicraft products in 2025.