Aware of the importance of a sustainable development of the domestic market, Vietnamese businesses in recent years have constantly strived to improve product quality, diversify types of business so that products can reach the domestic consumers as much as possible.

The proportion of Vietnamese goods is always maintained at 80-90 percent of the quantity at WinMart and WinMart+ supermarkets

Accordingly, Vietnamese consumers increasingly prioritize using high-quality domestic products. A research by Cimigo Market Research Company proved that 82 percent of Vietnamese consumers said they would prioritize buying Vietnamese goods.

“Especially, Vietnamese consumers are increasingly concerned about the environment, society and health, prioritizing products with clear origins, not harmful to health and nature” – the report said.

Hanoi is considered one of the “locomotive” in the implementation of the campaign. After 15 years, the Steering Committee and related agencies have directed the implementation of campaign effectively, created a spillover effect, and gradually shaped the shopping habit of Vietnamese people in general, and of the Hanoians in particular in consuming domestic goods.

Reality showed that in Hanoi’s supermarkets, the Vietnamese goods, mostly food products, are increasingly displayed in a variety of designs. At WinMart and WinMart+ supermarkets, the proportion of Vietnamese goods has always been maintained at 80-90 percent of the quantity, more than 30 percent of the revenue from agricultural products. At GO! and Big C supermarkets, the rate of Vietnamese goods is over 90% of the total 45,000 product codes.

Sharing about this issue, Deputy Director in charge of the Hanoi Department of Industry and Trade Nguyen Kieu Oanh said that thanks to the Campaign in the new context, the Department of Industry and Trade sector continues to carry out activities and events to stimulate consumption, to make sure that consumers in the capital can access Vietnamese goods easily and safely.

To improve the effectiveness of the program, Director of the Hanoi Investment, Trade and Tourism Promotion Center Nguyen Duong said all related parties will continue to innovate the implementation of the campaign, focusing on supporting businesses in terms of capital, access to technology, and advanced management methods; creating a favorable business environment, applying information technology and developing e-commerce methods.

To enhance the position of Vietnamese goods, Chairman of the Vietnam Retailers Association Nguyen Anh Duc said that, first of all, it is necessary to build trust among consumers. Accordingly, Vietnamese enterprises need to promote research and development, technological innovation and improve production processes towards the development of a green and circular economy. They should also need to focus on building and protecting brands, preserving reputation, improving management capacity and developing effective distribution channels.

Experts also recommended that, in addition to bringing Vietnamese goods to remote areas, Hanoi and other provinces need to put them on the shelves of foreign distribution channels; have policies to protect domestically produced products alongside the fight against counterfeit and fake goods, and protect consumers. In particular, businesses need to actively create connection and cooperation to form supply chains to better serve consumers.