Boosting consumption and export of goods through modern distribution systems is an effective way helping producers increase sale and broaden market share, heard an event in Ho Chi Minh City on July 19.

This view was shared by experts at the week for connecting and exhibiting Vietnamese products in the modern distribution system Central Retail Vietnam in 2024, jointly hosted by the Investment and Trade Promotion Centre of Ho Chi Minh City (ITPC) and Central Retail Vietnam Group in HCM City.

Displaying products from 40 businesses, the event is expected to introduce Vietnamese branded products to both domestic and international consumers through the supermarket chains of Central Retail.

Through this programme, the ITPC hopes to create opportunities for Vietnamese businesses to continue growing, improve product quality, and expand their markets, not only domestically but also internationally, thus increasing competitiveness and the position of Vietnamese products globally.

In the framework of the four-day event, a business-matching programme to promote the sale of goods in Central Retail’s market chains will be held with the participation of over 100 enterprises.

A representative of Central Retail said that as a member of Central Group - multi-sector retail conglomerate with a retail network spanning all major provinces and cities, and key areas in Thailand, Vietnam, and Italy, Central Retail operates in three main business segments of fashion, home appliances, and food.

In Vietnam, Central Retail operates in food, home appliances, furniture, entertainment, and developing shopping centres.

Connecting with category managers from Central Retail will help businesses assess the quality of products, follow consumer trends to guide production, and gradually improve the quality and competitiveness of products, towards promoting exports to the Thai market and other countries in Central Retail Group's network./.