The list is based on confidential survey data, with over 2.7 million individual responses representing the experiences of nearly 6.9 million employees from across the region. Employees reported their experiences of trust, innovation, company values, and leadership, and the rankings are based on their feedback.

Companies are also evaluated on how well they are creating a For All™ workplace experience, where all employees feel included, regardless of who they are or what they do.

Companies on the list in 2024 have higher numbers of employees who report a positive experience at work compared to the typical workplace in Asia. When companies build high levels of trust with employees, they are more likely to be prepared for disruption - including the rise of generative AI.

In a market survey of more than 7,000 employees across Asia and the Middle East, Great Place To Work found that less than half of employees (49 per cent) say their organisation is training them on the risks and benefits of using AI tools at work and only 46 per cent said their employer was investing in training them on AI tools.

However, at the Best Workplaces™, 89 per cent of employees report that their company celebrates people who try new ways of doing things - 17 points higher than the 72 per cent of employees who said the same at typical workplaces in Vietnam.

When employees say their company celebrates people who try new things, they are 69 per cent more likely to adapt quickly to change and 18 per cent more likely to give extra effort on the job - both key elements of a culture that can quickly add AI tools.

"Vietnam has entered a new era of unprecedented demographic change over the next 50 years, not just within the country but also among its closest allies and competitors," said Roland Wee, board chair of Great Place To Work® ASEAN & ANZ. "Whether the companies in Vietnam, and by extension the entire Vietnamese economy, can capitalise on this opportunity will be determined in large part by their ability to attract and retain the best talent to fuel their growth. While companies in Vietnam benefited from a tailwind over the past 50 years, the demographic headwinds are real for the next 50."

Roland Wee emphasised that the companies recognised in the Best Workplaces in Asia list understand that to do well, they must also do good. This applies to their employees, shareholders, and society at large. These companies know that if it's better for people, it's better for business and better for Vietnam.

At Highlands Coffee, ranked #16 in the large category, employee engagement is at the heart of the organisation's success. Francis Papillon, CHRO of Highlands Coffee, stated, "Our engaged employees are not just contributors; they are passionate, creative thinkers who are integral to our family. Employee engagement is the driving force that propels us forward, empowering us to meet and exceed our goals."

He added, "Receiving the Best Workplaces in Asia accolade is another key milestone on our journey to becoming a great global Vietnamese organisation. It reflects the dedication, hard work, and innovative spirit of our incredible team. 'Go Highlanders, go!'"

Other companies operating in Vietnam on the list include DHL Express, Cisco, AstraZeneca, Medtronic, Ericsson, and Mastercard.