The local coffee industry has been urged to develop its value chain, strengthen connectivity between production and trade, whilst developing export markets and building brands to achieve the export target of US$6 billion by 2030. 

This information was released by Deputy Minister of Industry and Trade Do Thang Hai during a ceremony on January 15 held to mark the fourth version of Vietnam Coffee Day, the 30th anniversary of joining the International Coffee Organization (ICO), and the establishment of the Vietnam Cocoa Coffee Association.

Deputy Minister of Industry and Trade Do Thang Hai explained that Vietnamese coffee has been among the group of key agricultural export products over recent years, making up a significant proportion of the total export turnover of local agricultural products.

Within the framework of the National Trade Promotion Program, the Ministry of Industry and Trade has co-ordinated efforts with localities and businesses in order to implement trade promotion activities, including the launch of a coffee festival, various trade fairs, and international conferences aimed at supporting the coffee industry.

These trade promotion activities have taken place as a way of introducing high-quality processed coffee products to the world, whilst also helping Vietnamese consumers to enjoy various cultural values from different regions nationwide, Deputy Minister Hai noted.

At present, Vietnamese coffee export output averages between 1.5 million and 1.8 million tonnes annually, with export turnover reaching over US$3 billion over the past year.

Most notably, Vietnamese coffee has established a presence within 80 countries and territories globally with a specific focus on major markets such as Germany, the United States, Spain, Italy, Belgium, the UK, along with some emerging markets such as China, Russia, the Republic of Korea, Japan, Taiwan (China), Philippines, and Thailand.

The domestic coffee market is also thriving due to the presence of approximately 300,000 coffee shops across the country, in which many retail brands of Vietnamese coffee are the preferred brand by consumers.