The Ministry of Industry and Trade (MoIT) will coordinate with the Ministry of Agriculture and Rural Development (MARD) to organise the first fruit festival in Beijing, with help from the Vietnamese Embassy in China, the Vietnam Fruits and Vegetables Association and Chinese partners.

The festival will be one of the most important trade promotion events with the Chinese market, offering fresh fruits, vegetables alongside processed products officially imported into China.

The aim of the festival is to promote the brand and image of delicious and nutritious tropical fruits of Vietnam, attracting the attention and participation of many Chinese and international enterprises, said the MoIT.

Statistics show that the export value of Vietnamese fruits and vegetables reached 3.33 billion USD in the first six months of 2024, a year-on-year increase of 24.3%.

Of which, the export turnover of Vietnamese fruits and vegetables to China reached 2.1 billion USD, accounting for 64% of the total export turnover, with many products and brands having a solid position in China.

However, in the past, Vietnamese fruits were mostly exported through border trade, informal trade and directly into the southern provinces of China bordering Vietnam such as Guangxi and Yunnan.

To develop sustainable exports and gain higher value, while penetrating deeper into the Chinese market, Vietnamese fruit exports needed to shift to official channels and increase brand promotion, said the MoIT.