ChungYong 23, in cooperation with Arobid, launched the ChungYong 23 Global Digital Trade & Investment Hub – Powered by Arobid.com in Ho Chi Minh City on August 29, as part of the HCMC K-Brand Expo 2026.

The Vietnam-Korea Digital Trade Expo Series 2026-2027 – Vision 2030, whih aims at creating new opportunities for businesses from the two countries to expand trade, investment and partnerships through digital platforms, was also announced at the event. 

A key feature of the model is its approach to trade promotion as a continuous process. Rather than ending when a physical exhibition closes, business data and connections established during the event will continue to be maintained and developed through a digital environment.

The model seeks to extend trade promotion activities from several days of exhibitions to 365 days of digital presence and connectivity. Through the Hub, businesses can build and maintain profiles showcasing their products, services and supply capabilities, while identifying purchasing needs, cooperation opportunities and potential business partners.

Arobid.com provides and operates digital infrastructure for trade and investment promotion and business connectivity. Its platform integrates B2B e-commerce functions, business and product data, AI-powered search and matchmaking tools, as well as features for tracking and measuring business engagement.