The PwC Viet Nam's newest Global CEO Survey noted that the level of investors' interest in Viet Nam has almost doubled in just one year, rising from 8 percent to 15 percent.

The survey noted that as geopolitical volatility, technological disruption and economic recalibration reshape the global landscape, Viet Nam is emerging as one of the region's most compelling bright spots.

Viet Nam's trajectory – anchored by strong macroeconomic fundamentals, deepening integration into global supply chains and continued regulatory modernisation, positions the country at the center of this regional reinvention, it highlighted.

What stands out in this year's survey is the contrast between regional caution and Viet Nam's rising strategic profile. Even as global CEOs recalibrate expectations around growth and performance, Asia-Pacific leaders are signalling renewed confidence in Viet Nam as an investment destination, innovation hub and emerging anchor in diversified supply‑chain networks.

As highlighted in the CEO29 Asia-Pacific findings, the nation is positioned for significant outperformance with an actual GDP growth of 8.02 per cent in 2025 while the country sets GDP growth at 10 per cent for period from 2026 to 2030, driven by resilient domestic consumption, planned increases of 20 - 30 per cent in public infrastructure investment and expected 8 per cent export expansion in 2026, even amid global trade tensions.

According to PwC, Viet Nam's continued rise as a regional outlier is also supported by a regulatory environment that is becoming more transparent, predictable and investor‑friendly.

The Investment Law 2025, which took effect on March 1, 2026, is now simplifying administrative procedures, enhancing legal certainty and strengthening investor protections, further bolstering Viet Nam's attractiveness to foreign investors and reinforcing long‑term private‑sector competitiveness.

The convergence of economic resilience and regulatory modernisation has created a wave of optimism among investors and business leaders.

Viet Nam's export performance remains a cornerstone of its economic strength. Despite facing a 20 per cent U.S. tariff, the country's exports grew 17 per cent in 2025, driven by nearly 28 per cent growth in shipments to the U.S.

To translate Viet Nam's growing economic momentum into sustained, long‑term advantage, business leaders must embrace reinvention as a continuous discipline rather than a one‑off initiative. The findings signal a clear inflection point: organisations that outperform are those that move with speed and intention to reshape their business models for an AI‑powered, trust‑driven and rapidly evolving marketplace.